I haven't seen him play. As ebf suggests is it just a role or does he have some nice qualities that make him this good?
To be clear, I was not trying to say that he's a talentless fluke.
To even get drafted in the top 100, you have to be good at SOMETHING. Even the players who fail like Ted Ginn and Jon Baldwin have good qualities. I think guys like Stedman Bailey and Marquise Goodwin were DOA busts in this last draft, but they still have good qualities. That's why some team was willing to invest in them. Teams looked at what those players offered and decided that those skills could be useful to how their team wanted to play. Goodwin will never be a complete WR, but maybe his scary 4.2 speed will open up the offense and make the other Buffalo WRs more effective. From that standpoint, maybe he'll justify that pick without ever becoming a viable starting WR in his own right.
As far as Reed goes, he is a player with a very specific skill set. He's very light and weak for a TE. Someone like Harbaugh who needs his TEs to catch AND block probably had zero interest in spending a high pick on Reed. But for a coach who falls in love with the receiving skills and is willing to make a commitment to using Reed in a role that's perfectly tailored to his skills, he can obviously offer something. He's a good receiver. He's more mobile than the average TE and better in space.
I'd almost compare it to Wes Welker. IMO Welker is not a top 10 NFL WR. He can't run deep routes. He can't block. He can't win a jump ball. For a lot of NFL teams, Wes Welker would NOT be a great WR. That's because he doesn't fit every scheme or role. You can't use him on the outside. You can't run deep routes with him. By putting him on the field, you are sacrificing certain things. I think that's probably why San Diego and Miami were willing to let him go without much fuss. They looked at him and probably said, "Nice slot WR, but not a complete player and doesn't fit our scheme. No big loss." What New England did that was pretty ingenious was look at Welker not in terms of his overall skill set, but rather in terms of the fraction of those overall skills that happens to be elite. Namely his ability as a reliable short-intermediate possession WR who can constantly uncover and convert when used in that capacity.
If Washington makes a similar commitment to Reed, there's no reason why he can't remain effective. Is he a complete TE? Absolutely not. Would he be a top 5 FF TE on every team in the NFL? Absolutely not. Would he even be on the field for 50%+ of the snaps for every NFL team? Probably not. Can he be a dynamic short-intermediate target for Washington if they tailor their offense to his strengths and use him in the very limited niche in which he thrives? Sure.
I don't hate Reed. I actually never did (I didn't love him either, but certainly didn't invest a lot of energy in dogging him). I just think he's a niche player. A specialist. A guy who does only one thing well. Like a long snapper or a third down back, but instead a full-time receiving TE who can basically function as a slot WR.