Successful rebuilds since I became a fan in 1967:
1967-70
HoF MLB Joe Schmidt was only 35, two years removed from his final game, when he took over a depleted team that had won only 10 games the previous two seasons. The first couple drafts were astonishing.
Y1 - produced both the ORotY and the DRoptY (RB Mel Farr and HoF CB Lem Barney), along with Paul Naumoff and Mike Weger. Though Farr was often injured, he was dynamic whenever he was healthy in his 7 years. Weger was the starting SS for 6 years (68-73), and anytime you find a 10 year player in the 9th round, that is a huge value in any era. Barney and Naumoff were both 11 year starters. Tremendous foundation draft.
Y2 - franchise QB in Greg Landry (only Lions PB quarterback between Layne and Stafford), speedy Earl McCullouch - a four year starter - and a HoF TE in Charlie Sanders in the 3rd round.
Y3 - despite not having a 1st round pick, they picked a 6 year starting RB in Altie Taylor, a 9 year starting OT, Jim Yarborough, a 7 year starter at WR (Larry Walton), and a solid starting G in the 9th round, Rock Rasley.
After two losing years (5-7-2 & 4-8-2), the Lions finished 1969 by going 6-1-1 over their final 8 years games. They started (5-1) and finished (5-0) 1970 strong, but a 3 game losing streak in the middle relegated them to the first NFC Wild Card game, which they lost in Dallas 5-0.
Schmidt had two more winning seasons (7-6-1 & 8-5-1) but never saw the postseason again. He quit in frustration after the [1972] season. “The job no longer is fun; I don't enjoy coaching anymore. It has gotten to be more burden than fun."
There have been 14 Lions Head Coaches since Joe Schmidt (plus three interim HC), and only one left town with a winning record: Jim Caldwell (36-28-0.)
Eight of them were unmitigated disasters.
1973 Don McCafferty - died in TC one year into the job.
1974-76 Rick Forzano - was in over his head, a losing college coach who had no business being a NFL HC. WTH, it was late July, somebody has to do it. Best accomplishment was giving a 24 year Bill Belichick his first full time gig.
1976-77 Tommy Hudspeth - deja vu all over again. 4 games into the season they give the gig to a losing college coach who was the director of scouting. Nane snothef franchise that picks coaches more haphazardly.
1978-1984 Monte Clark. How do you keep your job for 7 years when the peak is 9-7 (x2)?
1985-88 Darryl Rogers. Hey, let’s try a winning college coach instead. At least this guy was honest. “What the hell do you have to do around here to get fired?” he asked reporters when his record was 18-40. #truestory
1988-1996 Wayne Fontes. “Players coach” was a euphemism. Wasn’t the most organized guy. Everybody loved him though. Winningest HC in franchise history at 66-67. Again, #truestory
1997-2000 Bobby Ross. Squeezed a couple playoff berths out of a group of underachievers, the second after Barry retired unexpectedly at the beginning of TC. Like Schmidt & Forzano, quit in frustration at not being able to change the culture. SOL
2001-2008 Mornhinweg - Mariucci - Marinelli plus a couple interims. ####### Matt Millen. #### everything about him. ####### ####.
Monte Clark and Bobby Ross at least got to the playoffs twice riding the two best RBs the franchise has ever seen, going 0-4 collectively [in the postseason] - all as road teams. Other than the magical one for the thumb campaign of 1991, Fontes lost 4 first round playoff games (3 as the WC road team.)
Caldwell was the only HC who inherited a roster that was ready to be competitive.
Which leaves us with Jim Schwartz and Dan Campbell, the only true rebuilds from scratch the Lions have attempted in the last 50 years.
2009-2011
Y1 - Martin Mayhew's first team (built entirely by his mentor, Matt Millen) went 0-16. His first four picks in the Schwartz era were Stafford, Brandon Pettigrew, Louis Delmas, and DeAndre Levy. Best franchise QB they ever had plus three guys who put in 18 years as starters. Pettigrew never quite lived up to his draft capital but he was a decent TE. Delmas, when healthy, was a terrific S. Levy is probably the Lions best LB of the millenium.
Y2 - Good new, bad news. Suh was a great player for 5 years with four Pro Bowls and three 1st Team All Pro years. But incredibly bad timing for the Lions - Stafford and Suh were the last two draft classes before the rookie wage scale. Detroit made a competitive offer to keep #90 but he made a business decision. He's been a good but not great player since leaving the D. The oh what might have been 2nd round pick, Jahvid Best (22 G career) was the only other player of any value. Terrible draft.
Y3 - Nick Fairley, Titus Young, and Mikel Leshoure were all taken in the first 57 picks. The first rounder was underwhelming all but one season. The two second rounders were both tragic figures, one for mental illness/CTE, the other for his string of injuries. Both played only 2 seasons. No other notable picks....HTH did Mayhew keep his job another 4 years? He had a few other hits in his next 4 drafts (notably 2013) but was very inconsistent.
He did make sine good FA signings. Kyle Vanden Bosch, Nate Burleson, Rashean Mathis, Reggie Bush, Glover Quinn, Golden Tate, Steven Tulloch, Matt Prater, et al. Sheesh no wonder we never got compensatory picks.
Schwartz went 2-14 with no expectations, 6-10 with Stafford missing all but three years games, and then 10-6 in Matthew's first healthy season - albeit after starting 5-0. First round WC loss to the Saints, who had zero punts. Two more losing seasons (4-12 and 7-9) in which they finished 0-8 and 1-6. The latter was especially galling as they were 6-3, in first place, and the other three starting QBs in the division missed 5-7 games each.
Caldwell inherited a ready made team. After posting three winning seasons in his four year tenure, he was replaced because 9-7 wasn't good enough. We will not mention his successor by name.
That's it when it comes to rebuilds in my 56 seasons as a Lions fan. Every other team was "we have no idea what we're trying to get done", or slapping band aids on teams because we had a few playmakers that put butts in the seats.
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Brad Holmes and MCDC are not only the rare complete rebuild - 3 in six decades - they are also perhaps the only time this franchise has gone about it's business the right way.
I don't really have to recap last year and this one. Holmes pulled off a monster trade and has killed the draft two years in a row. He has done a good job with UDFAs and low price FAs (Jamaal being the only one who wasn't a one-year prove it deal.) They've only just begun with roster construction but already you can see there is a solid foundation. They have a very clear vision: build from the inside out. The investment in the O-line and the D-line is really unprecedented. There's not another era in Lions history where we have built up both lines simultaneously.
Overall, the draft strategy has seen two years of drafting productive players with a high RAS. Get the athletes, get your guys, and let the staff coach 'em up.
MCDC is leadership personified. He attracted a great staff. Made a bold move last year putting A Lynn on the shelf and taking the reins of the offense. Handled their internal business quietly, and the offense showed genuine improvement despite a rash of injuries and overall lack of talent on the roster. Fought hard every game.
I have never been so optimistic about the direction of the franchise.
Sooner or later all that positivity has to translate into wins. Right now they're a 3.5 win team with a bright future. I think they can be competitive this year and play meaningful games in December, but probably 6-8 wins will be enough to call Year 2 a success.
That said, almost one third of the league's franchises have seen a one year turnaround of 8 or 9 games. Why can't that be us? Why can't that be this year?
Not saying it has to be, and I'm not expecting it. But if this truly is a special HC then it would be super awesome if just one freaking time they did something extraordinary.