Welcome to corporate America. Goodell wouldn't be the commissioner if he always did what's morally correct, regardless of the consequences. I work for a very large company, that develops safety critical products. While they definitely design for safety, they also have to balance the degree of safety and redundancy with cost. Every now and then, that leads to incidents with fielded products, resulting in very bad publicity. Those specific issues are then resolved, often costing huge $ in design fixes and positive PR campaigns. They've always been able to use this strategy without ever tanking or changing the general philosophy of balancing risk and cost. The NFL ignored Domestic Violence for decades because it never impacted their bottom line. The fact the issue came to light involving high profile players and a series of offenses in a short amount of time has forced their hand. They'll go overboard and cut some of their bottom line to instill public trust. Soon, this will be forgotten and the league will be back to normal. In 5-10 years, the NFL will face another adversity similar to this, but on another topic. They'll repeat the process. Sacrifice a few lambs, launch a public campaign in support of a solution, implement changes to manage the specific issue and move on.