The Cybertruck comparison is slightly distorted by timing — Q3 2024 captured the truck’s early ramp — but even adjusting for that, deliveries have slowed, and orders have thinned. And the
sales drop came even as buyers rushed to lock in federal EV tax credits before they expired in late September, a policy boost that's now in the rearview mirror.
Tesla still commands about 41% of the EV market, but its share has slipped from nearly half last year — and the company’s stainless-steel pickup is the biggest drag on its lead. The company’s core models still move volume, but its more ambitious projects — from the Cybertruck to the long-promised robotaxi — are proving harder to scale than to hype.