So we have now have three plans here.
https://www.footballguys.com/plans
They build on each other where the PRO Plan has redraft season long content. The 2nd plan is called our ELITE plan and it has all the content in the PRO plan plus content covering Dynasty, IDP, Best Ball and Auction. And the third plan is our HALL OF FAME plan and includes everything in the PRO Plan and the ELITE Plan plus our DFS content tools and apps.
And for every level of premium subscription, full and complete versions of the Mobile Draft Dominator App and the Mobile League Dominator are included for free instead of asking customers to pay an additional $15.99 like we did last year.
So for a customer who plays regular offensive redraft, they paid $39.95 last year and paid $15.99 to get the Mobile Apps. Today, their cost for the same content is $47.88. So for those folks, and that's the majority of our customers, their price decreased.
And now, every annual subscription runs for a full 12 months from the date of purchase.
We also have introduced the option for people to go with monthly subscriptions if they choose. Obviously, there is a significant discount for the annual subscription.
The other big thing we heard from folks was they wanted expanded coverage for IDP, Dynasty, Best Ball
and Auction. We listened. It's why we went and added Gary Davenport for our IDP content, the guy we think was the best person out there in the space for IDP. Gary does this kind of content for his full time employment. He's not greedy, but he doesn't work for free. In the same way, folks asked for expanded Dynasty coverage and our Jeff Bell is leading that team and we're adding content and staff there. James Brimacombe is doing the same thing helping us expand our Best Ball content. While Drew Davenport is leading our Auction material.
Our ELITE level subscription is $71.88 for the year and includes the Mobile Draft Dominator App and the Mobile League Dominator which again, were $15.99 last year. That's an increase over the $55.94 a customer would have paid last year but we think the added content will make it an even better value.
An important note, for anyone who already had purchased a subscription for this year, that would have been what we called the Season Long Pro in years past. Because in year's past the Season Long Pro included IDP, Best Ball, Dynasty and Auction content, we felt the obvious right thing to do was to upgrade their Season Long Pro subscription to a current ELITE subscription.
We fortunately don't have physical raw materials in our product so our costs are mostly limited to people and infrastructure. But the reality for people is when cost of living is soaring, we feel it proper to adjust what we pay as well.
We fully realize not everyone will subscribe to a premium fantasy football service. That's been our understanding since day one. There are lots of resources that provide good info. This forum is a great one. And of course, we'll continue to provide a ton of information for free. But we also are proud of our premium content and we believe it represents an outstanding value for what we deliver vs the cost. We hope lots of other folks do too but as always, the market will tell us what's correct. For all of you who help support our business, we thank you. It's folks like you that allow us to do the other things like provide this forum and our other free content.
Thank you.