The board software stores stuff in a database. It might store something in a comma separated format, like Bryant, Joe, Joe Bryant, 2, 4/1/2003, ...etc.That works great in most cases. The board software just chops that up into last name, first name, display name, member number, start date, and so on. But if you wanted to say that he works at sportsguys.com, LLC, then you'd have a problem, because the software might not understand that the comma was part of the value, and not a way of distinguishing one field, sportsguys.com, from another, LLC. So it stores it in quotes as "sportsguys.com, llc". It doesn't matter if there's one comma or a hundred, anything between the quotes is one value. But what if you want to put quotes in a value? Like woz's thread, where he wanted to say something gave him that "jumpy" feeling? If the thread title were "Something gave me that "jumpy" feeling", then the board software would interpret it as two different things - "Something gave me that" and "feeling" - with the word jumpy in between for no apparent reason. To fix this, the software designers put a symbol - something like &quote or maybe &quotation - to replace the actual " mark. Problem solved - we just store "someone gave me that &quote jumpy &quote feeling" But there's a little glitch - the maximum text length for the field is 30 characters. So even though woz diligently fixed his thread title to be 30 characters, that was with one character quotation marks, not the six character string &quote. So when they stored it in the database, they get an error - and it only stores the first 30 characters. So instead of "someone gave me that &quote jumpy &quote feeling", you only get "someone gave me that &quote jumpy &quo". The first &quote is read correctly later by the software as a quotation mark. But the second one got cut off, and the board software didn't know that &quo was cut off, so the board took all this into consideration, plus the fact that woz is kind of a dink, and that his thread was going to get mocked no matter what it did, and determined that the best answer was to make up a new term for our entertainment.