They get 10% of every bet (usually) so if a game is bet 50/50 and 1 million is put on the game. They make 100k no matter who wins.
which question does this answer?
It attempts to answer your first one, but it doesn't necessarily make it true. They will of course try to mitigate the risk as much as possible, but no matter how much they move the lines, it isn't a guarantee that people will bet everything equally. My completely novice guess is that 5% of games end up with even action, and the house either collects or pays out largely on the remainder. Of course once everything is accounted for, they come out ahead.And your personal spread is locked once you make your bet. When the number moves, you either lose or gain value on your bet.
GreenNGold has it right, though I'll take this opportunity to elaborate a bit. FYI, had a raging gambling problem for a long time, went to meetings, had some therapy, etc. Went through all the motions of working for shady books to pay of debt, etcetcetc. So I have some insight to the whole scene...Basically, sports gambling is a multi BILLION dollar business worldwide. And by many accounts, that number is understated as the illegal joints don't exactly participate in surveys and share their numbers with the world...Having said that, the goal of the bookmakers, whether big or small, is to get even action on both sides. As close as they can get it that way. Because at 10% vig on billions of dollars, you can imagine how much money there is to be made just to be the middle man between 2 parties looking to bet on two different sides of the same game. With money lines, the logic is a bit different, but lets stick to the point spread scenarios. So thjey want equal action. How do they go about making the line. They have a bunch of experts that basically share their feelings on what the game differential will be based on their experience, research etc. Once they devise this line, they share it with other experts, including pro gamblers. THis allows them to fine tune it a bit, and then it hits the streets. Once action starts to get booked, they manage the line based on that action. HOWEVER, sometimes they manipulate lines based on how the people are viewing a game. For example, the 3, 7, 10 denominations in football are important, as they hold psychological importance to common gamblers. So, if bookies think a team should beat another team by more than a td, rather than making the line lets say 10, they'll make it 7.5. This will trick some gamblers into taking the underdog because they like the hook hanging off that 7. Team loses by 10, bookies make a bit more than just the vig. However, these cases are the exception, not the norm. Also, it is my belief that books overvalue favorites on a consistent basis, because the common public gambler has a tendency to want to go with the favorite. So if they believe a team should be favorite be 3 pts, they will make it a 4 pt favorite. If you look at favorites vs. dogs over the stretch of a season, I'd bet(if i were still a betting man) a whole bunch of money that the dogs will out do the favs by atleast a 55-45 margin. So these are the little things that books do to give themselves a better edge than the 10% they're already collecting on even action...Now, there are games that get heavy action on 1 side. And books will take a wash on these games from time to time. However, for as many of these washes they take, there will be the same amount of lobsided action games that they come out on top of. The key here is looking at the long run. A proper bookmaking operation is not looking at these games on a weekly basis. Or even over a season. Analyze the numbers over a 10 year period, and you see all this stuff getting closer and closer to 50-50. So if you have the cashflow to hang in there, you will, on a consistent basis, make 10% on all action you book. And by always overweighing the line, and the common man opting for the favorite, you will give yourself a slight advantage there as well. Also, individual books that get lobsided action, more often than not, will offload a lot of that action to a bigger fish. Its like a pyramid scheme. That local book that takes your action will go to his guy in the bronx. Bronx guy, if his action is abnormally disproportional, will dump it off to the guy above him, etcetcetc, till it gets to the top guys in teh sky. The top guy in the sky, he doesn't care if he takes 1 big hit, because he knows eventually he'll get a big one his way. Just have to ride out the ups and downs and have the cashflow to weather it all. Moral of the story, making money on sports gambling is a losing proposition, always and forever. THe 0.0000001% of the gambling world that makes money on sports gambling have an innate ability to sniff out stuff. Thats why those guys go pro and make a living off that. Even for them, cold stretches are common, and the smart ones know when to hold em and know when to fold em.