LT2's Nike commerical offends Bears (1 Viewer)

[Righetti]

September 4, 2007 Nike at first wanted to use New England as the defense LaDainian Tomlinson carved up in his commercial that debuted last month. Tomlinson told them, “No. Don't use New England or anyone like that.” But when he showed up for his Nike commercial shoot in May, he could only bury his head in his hands. “They had Chicago jerseys,” he recalled yesterday, shaking his head and smiling. The commercial, shot at Qualcomm Stadium, showed Tomlinson running wild through the Bears defense en route to the end zone. Tomlinson knew right away he was going to provide the Bears with bulletin board fodder. “Oh yeah, that's expected,” he said yesterday. “It's all fun and games though.” The Bears might be a little hotter than that. “We're pretty excited for next week because of that commercial,” Bears defensive tackle Tommie Harris told the Chicago Tribune. “Hopefully everything plays out well.” Earlier this month, Bears linebacker Brian Urlacher said he had not seen the spot but had heard about it. “How did we do the last time we played them?” Urlacher told the Tribune. “How did he do that game? Look at the stats and see how he did.” Tomlinson carried 16 times for 61 yards and a touchdown on Nov. 2, 2003, at Soldier Field, the last time the Chargers and Bears played. The Chargers finished 4-12 that season. “Four years ago,” Tomlinson said. “Whole different line, whole different everything

 

[CrossEyed]

The commercial really wouldn't have the desired effect if he was running through the Browns defense, would it?

 

[Keys Myaths]

The commercial really wouldn't have the desired effect if he was running through the Browns defense, would it?

I personally feel "bulletin board fodder" is just as overrated as intangibles in baseball. But, of all the things to get upset about...Jesus, he's just trying to sell shoes.

 

[Sinrman]

Not like LT requested the Bears defense...

Sure, I'd be a little upset if I were on the Bears defense, but they have no grounds to focus their anger on LT. Be mad at the gaming company...

 

[[icon]]

OH quit your whining. Jesus.. he had to use somebody. Bears with black jerseys fit the visual element better than the brightly colored jerseys of other many other teams. It was purely an aesthetic decision.

I know Urlacher's not the sharpest crayon in that box but SURELY he realizes LT didn't pick the Defense he'd be running against in an effort to talk smack

 

[Keys Myaths]

Be mad at the gaming company...

Apparently, Nike needs new marketing people.Obviously, people have seen the commercial--and don't even know he's advertising a shoe.

 

[Jayrok]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

 

[Andy Dufresne]

The commercial really wouldn't have the desired effect if he was running through the Browns defense, would it?

I personally feel "bulletin board fodder" is just as overrated as intangibles in baseball. But, of all the things to get upset about...Jesus, he's just trying to sell shoes.

No kidding. If you need the "other guy" to say something in order for you to give your 100%, then maybe you don't deserve the "professional" label next to your "football player" job description."I was only planning on giving 90% this Sunday. But when I read the paper on Thursday and saw what that guy said, I decided I'd give 110% and really have a good game."

 

[FavreCo]

The Bears should be more concerned with scoring a point vs San Diego's defense.

 

[bicycle_seat_sniffer]

boo fing hoo

 

[Joe Bryant]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

Absolutely. Although the Chargers had better strap it on a notch or two tighter if he does that as that would definitely raise the stakes. Good stuff though.J

 

[Joe Bryant]

Non issue. Bears aren't "offended". They're using it to help them focus even more. Nothing wrong there.

J

 

[bostonfred]

Be mad at the gaming company...

Apparently, Nike needs new marketing people.Obviously, people have seen the commercial--and don't even know he's advertising a shoe.

The fact that we're talking about a Nike commercial that some of us haven't even seen tells me that Nike's marketing is doing AOK.

 

[Ned]

The commercial really wouldn't have the desired effect if he was running through the Browns defense, would it?

picking the bears is a compliment to their stud defense.

 

[Mungo Burrows]

The thing is, the whole episode is in his head, then the play starts and the commercial ends. I thought it was an incredibly stupid commercial.

Even a guy like Reuben Droughns probably sits back there before each play imagining that he's going to juke and spin and stiffarm guys down the field and score a touchdown too. Then the ball is snapped and reality intervenes.

 

[PC Load Letter]

Just in case, I'm bumping the Bears Defense down a couple notches on my commercials cheat sheet.

 

[barista]

Come on... this is more free pub for Nike. It's the opening week game... it's new shoe back to school season. If he goes off against them it gets them more press... if the Bears shut him down because they were angry over the spot it's even more press.

The matchup was selected due to schedule.

-yes I work in advertising.

 

[YoUnG GuNz]

Wow Urlacher you whiny b*tch shove it.

 

[redman]

So you're saying I should bench LT . . .

 

[[icon]]

So you're saying I should bench LT . . .

If you're playing me this week, then YES.

 

[QuizGuy66]

Jeez, the least he could done was send the Bears some free shoes (I know that Chad woulda done that )

-QG

 

[Loopdog]

i actually liked this commercial alot, i guess i'm in the minority. I think it shows field level what it must look like to be inside LT's helmet. the game moves incredibly fast on screen in the commercial, imagine how fast it moves inside LT's helmet. I just think that's cool to see it from his point of view and what it looks like to him when he's juking, cutting, etc.

 

[maxwell1295]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

Well if he does that, it better be a TD in overtime.....to WIN the game. The Chicago D would be heated if he did that early in the game. I wouldn't do that unless I was 100% certain that I wasn't going back onto the field.

 

[IM666]

I am not ripping on Bears players, and I do realize that the organization has no control over the fans; however the mere title of this thread is rather ironic given the "We Are Going To Finish What Katrina Started" banners shown during the CHI vs. NO game.

 

[DoubleG]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

Absolutely. Although the Chargers had better strap it on a notch or two tighter if he does that as that would definitely raise the stakes. Good stuff though.J

Yep, just like when Reggie Bush taunted the Bears D in the NFC championship game last year. I turned to the Saints fans sitting behind us and said, "I hope you enjoyed that, because the game just ended for the Saints offense."

 

[DoubleG]

I am not ripping on Bears players, and I do realize that the organization has no control over the fans; however the mere title of this thread is rather ironic given the "We Are Going To Finish What Katrina Started" banners shown during the CHI vs. NO game.

Hey now, be fair. Most of us were pretty nice to the NO fans in regards to the whole Katrina thing. Seriously, most Bear fans were asking how things were going, wishing them well, etc. Yes, it was followed by a comment about how their football team was going to be trounced - but no one I saw/heard there was being like that.

 

[Bad_Mo]

What a classless commercial!

(Not one reply about how classy LT is? hmmm)

 

[Banger]

this is beyond a non-story.

 

[Gold Plated Nails]

this is beyond a non-story.

How can you say that? You know before the game Lovies pregame speach is going to be "REMEMBER THE COMMERCIAL!!" The Bears have spent all summer getting ready for this game, that is what will decide the game, their gameplan and how they execute it.A fictional commercial is going to play less of a role then my screaming from Plaza 21.

 

[Lott's Fingertip]

 

[The Kansas Comet]

It won't matter at all if the bad Rex shows up on Sunday. But if the Bears draw extra motivation from the commercial, good.

 

[Maurile Tremblay]

Non issue. Bears aren't "offended". They're using it to help them focus even more. Nothing wrong there.

J

The Bears aren't offended, but the Chargers most certainly are. Apparently the commercial has the Bears in the lead late in the fourth quarter before Tomlinson rips through them. An outrage! A realistic scenario would have the Chargers already leading by three touchdowns by that point.

 

[Banger]

Non issue. Bears aren't "offended". They're using it to help them focus even more. Nothing wrong there.

J

The Bears aren't offended, but the Chargers most certainly are. Apparently the commercial has the Bears in the lead late in the fourth quarter before Tomlinson rips through them. An outrage! A realistic scenario would have the Chargers already leading by three touchdowns by that point.

 

[hephner]

Non issue. Bears aren't "offended". They're using it to help them focus even more. Nothing wrong there.

J

The Bears aren't offended, but the Chargers most certainly are. Apparently the commercial has the Bears in the lead late in the fourth quarter before Tomlinson rips through them. An outrage! A realistic scenario would have the Chargers already leading by three touchdowns by that point.

If you're giving those points, I'll gladly take the Bears in that bet.

 

[Sabertooth]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

Well if he does that, it better be a TD in overtime.....to WIN the game. The Chicago D would be heated if he did that early in the game. I wouldn't do that unless I was 100% certain that I wasn't going back onto the field.

Why, cheap shots?

 

[QuizGuy66]

Non issue. Bears aren't "offended". They're using it to help them focus even more. Nothing wrong there.

J

The Bears aren't offended, but the Chargers most certainly are. Apparently the commercial has the Bears in the lead late in the fourth quarter before Tomlinson rips through them. An outrage! A realistic scenario would have the Chargers already leading by three touchdowns by that point.

Gould apparently was having a great game. The prequel would show Benson getting stuffed at the goal-line a bunch of times apparently.-QG

 

[mad sweeney]

I may be wrong, but I highly doubt that Reebok's licensing agreement allows them to use the likeness of any team/player without permission or compensation whenever they want. Which means that people in the Bears organization (FO and players) got paid for the commercial. And most likely Harris got an extra bump of money because his jersey (and therefore his likeness) was "featured" in at least one shot. There may have been more names featured but that's the only one I remember. Further anyone whose number was out there on the field, on both teams, probably got some extra form of compensation for their likenesses. I just don't see the players and teams giving Reebok or anyone for that matter free rein to use their likenesses without getting paid. Maybe the Bears couldn't say no, but they most definitely got paid for it.

So it would come as a great shock to me that the Bears FO didn't approve the use of and profit from their team's image in the commercial.

Maybe Urlacher's just bent that Harris got the close up.

 

[g5jamz]

OH quit your whining. Jesus.. he had to use somebody. Bears with black jerseys fit the visual element better than the brightly colored jerseys of other many other teams. It was purely an aesthetic decision. I know Urlacher's not the sharpest crayon in that box but SURELY he realizes LT didn't pick the Defense he'd be running against in an effort to talk smack

The only problem with that is they used the Bears white jerseys...

 

[sholditch]

“We're pretty excited for next week because of that commercial,” Bears defensive tackle Tommie Harris told the Chicago Tribune. “Hopefully everything plays out well.”

translation: Hopefully LT is out for the season by the 2nd quarter.

If there's one defense you really don't want to piss off this year, it's the bears

 

[jonessed]

I may be wrong, but I highly doubt that Reebok's licensing agreement allows them to use the likeness of any team/player without permission or compensation whenever they want. Which means that people in the Bears organization (FO and players) got paid for the commercial. And most likely Harris got an extra bump of money because his jersey (and therefore his likeness) was "featured" in at least one shot. There may have been more names featured but that's the only one I remember. Further anyone whose number was out there on the field, on both teams, probably got some extra form of compensation for their likenesses. I just don't see the players and teams giving Reebok or anyone for that matter free rein to use their likenesses without getting paid. Maybe the Bears couldn't say no, but they most definitely got paid for it. So it would come as a great shock to me that the Bears FO didn't approve the use of and profit from their team's image in the commercial. Maybe Urlacher's just bent that Harris got the close up.

Harris was in the commercial (or at least he was there during the filming and gave his permission). I find it odd that he would be pissed about doing a commercial that made him look bad. It was his own stupid fault.

 

[mad sweeney]

I may be wrong, but I highly doubt that Reebok's licensing agreement allows them to use the likeness of any team/player without permission or compensation whenever they want. Which means that people in the Bears organization (FO and players) got paid for the commercial. And most likely Harris got an extra bump of money because his jersey (and therefore his likeness) was "featured" in at least one shot. There may have been more names featured but that's the only one I remember. Further anyone whose number was out there on the field, on both teams, probably got some extra form of compensation for their likenesses. I just don't see the players and teams giving Reebok or anyone for that matter free rein to use their likenesses without getting paid. Maybe the Bears couldn't say no, but they most definitely got paid for it.

So it would come as a great shock to me that the Bears FO didn't approve the use of and profit from their team's image in the commercial.

Maybe Urlacher's just bent that Harris got the close up.

Harris was in the commercial (or at least he was there during the filming and gave his permission). I find it odd that he would be pissed about doing a commercial that made him look bad. It was his own stupid fault.

$$$I bet he didn't feel offended or pissed when he was cashing the check. Then to use it as motivation? Weak. Hope LT stomps them.

 

[DanFouts]

I may be wrong, but I highly doubt that Reebok's licensing agreement allows them to use the likeness of any team/player without permission or compensation whenever they want. Which means that people in the Bears organization (FO and players) got paid for the commercial. And most likely Harris got an extra bump of money because his jersey (and therefore his likeness) was "featured" in at least one shot. There may have been more names featured but that's the only one I remember. Further anyone whose number was out there on the field, on both teams, probably got some extra form of compensation for their likenesses. I just don't see the players and teams giving Reebok or anyone for that matter free rein to use their likenesses without getting paid. Maybe the Bears couldn't say no, but they most definitely got paid for it.

So it would come as a great shock to me that the Bears FO didn't approve the use of and profit from their team's image in the commercial.

Maybe Urlacher's just bent that Harris got the close up.

Harris was in the commercial (or at least he was there during the filming and gave his permission). I find it odd that he would be pissed about doing a commercial that made him look bad. It was his own stupid fault.

 

[wraith5]

OH quit your whining. Jesus.. he had to use somebody. Bears with black jerseys fit the visual element better than the brightly colored jerseys of other many other teams. It was purely an aesthetic decision. I know Urlacher's not the sharpest crayon in that box but SURELY he realizes LT didn't pick the Defense he'd be running against in an effort to talk smack

The only problem with that is they used the Bears white jerseys...

apparently icon is occupying the seat in the box next to Urlacher today.

 

[g5jamz]

I may be wrong, but I highly doubt that Reebok's licensing agreement allows them to use the likeness of any team/player without permission or compensation whenever they want. Which means that people in the Bears organization (FO and players) got paid for the commercial. And most likely Harris got an extra bump of money because his jersey (and therefore his likeness) was "featured" in at least one shot. There may have been more names featured but that's the only one I remember. Further anyone whose number was out there on the field, on both teams, probably got some extra form of compensation for their likenesses. I just don't see the players and teams giving Reebok or anyone for that matter free rein to use their likenesses without getting paid. Maybe the Bears couldn't say no, but they most definitely got paid for it.

So it would come as a great shock to me that the Bears FO didn't approve the use of and profit from their team's image in the commercial.

Maybe Urlacher's just bent that Harris got the close up.

Harris was in the commercial (or at least he was there during the filming and gave his permission). I find it odd that he would be pissed about doing a commercial that made him look bad. It was his own stupid fault.

And since Harris is now with the Panthers...he can just say he doesn't know wth that Harris guy is in the commercial.

 

[Keys Myaths]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

Absolutely. Although the Chargers had better strap it on a notch or two tighter if he does that as that would definitely raise the stakes. Good stuff though.J

Yep, just like when Reggie Bush taunted the Bears D in the NFC championship game last year. I turned to the Saints fans sitting behind us and said, "I hope you enjoyed that, because the game just ended for the Saints offense."

Are you guys serious with this stuff?Do you REALLY believe the NFC championship wasn't enough? Do you really think the Bears were playing soft until Bush pissed them off?

 

[gianmarco]

I am not ripping on Bears players, and I do realize that the organization has no control over the fans; however the mere title of this thread is rather ironic given the "We Are Going To Finish What Katrina Started" banners shown during the CHI vs. NO game.

Hey now, be fair. Most of us were pretty nice to the NO fans in regards to the whole Katrina thing. Seriously, most Bear fans were asking how things were going, wishing them well, etc. Yes, it was followed by a comment about how their football team was going to be trounced - but no one I saw/heard there was being like that.

Saw and heard plenty of it from New Orleans friends that traveled to the game. Complete show of utter classlessness from many Bears fans. Not a surprise.

 

[The Ref]

“No. Don't use New England or anyone like that.”

Smart man - Belichick would have that comercial running in a loop 24-7 in the Patriots locker room.

 

[KnowledgeReignsSupreme]

Wow PETA is getting out of control. We can't even make commercials now without making sure we don't offend bears?

 

[maxwell1295]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

Well if he does that, it better be a TD in overtime.....to WIN the game. The Chicago D would be heated if he did that early in the game. I wouldn't do that unless I was 100% certain that I wasn't going back onto the field.

Why, cheap shots?

Nope, just some really hard-nosed defense. Someone already referenced the Reggie Bush taunt. Sometimes it's just better to let the sleeping dog lie...

 

[jonessed]

If he does have a TD run against the Bears this weekend, from over 15 yards or so, he must do the finger roll like on the commercial... he just has to.

Well if he does that, it better be a TD in overtime.....to WIN the game. The Chicago D would be heated if he did that early in the game. I wouldn't do that unless I was 100% certain that I wasn't going back onto the field.

Why, cheap shots?

Nope, just some really hard-nosed defense. Someone already referenced the Reggie Bush taunt. Sometimes it's just better to let the sleeping dog lie...

Are you guys serious with this stuff?

Apparently.