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NFL viewership off 11% YOY (1 Viewer)

NFL needs to push hard to legalize sports gambling here.  Team up with the NBA.  Make it as easy to gamble here on sports as it is overseas.  You want to increase your ratings, you increase the appetite of your consumer.  Fantasy football has reached saturation and has turned off guys who played decades ago.  Time to reload.

 
NFL needs to push hard to legalize sports gambling here.  Team up with the NBA.  Make it as easy to gamble here on sports as it is overseas.  You want to increase your ratings, you increase the appetite of your consumer.  Fantasy football has reached saturation and has turned off guys who played decades ago.  Time to reload.
Makes too much sense

 
Do they really not have a handle on how many people watch some version of RedZone each week?   I keep hearing that, but I can't image that's true.  

 
Sports that last longer than 2 hours are in trouble longterm.  Far too long to spend watching one game.  Especially for young kids.

My son is 8 and I have no idea how to get him to watch a game with me.  Once one commercial comes, he’s out.   

 
Now get outside where you belong, fire up that smoker, and make us some pulled pork sammiches!!!!!!
I'd like to, but it's been under 20 for something like 14 straight days here and will be until Sunday. Might make some ribs on Sunday to celebrate it getting above 32. I'm serious. 

 
culdeus said:
Do they really not have a handle on how many people watch some version of RedZone each week?   I keep hearing that, but I can't image that's true.  
I'm sure they do but for whatever reason they don't make it public.The non-DTV version is ran by the NFL Network, so they have to know. Maybe next year we'll get embedded ads on RedZone or something. 

 
culdeus said:
Do they really not have a handle on how many people watch some version of RedZone each week?   I keep hearing that, but I can't image that's true.  
RedZone is no commercials, right?

Why would the NFL want to publicize that transition?  They need networks to pony up since the networks only make money selling ads.

 
Sports that last longer than 2 hours are in trouble longterm.  Far too long to spend watching one game.  Especially for young kids.

My son is 8 and I have no idea how to get him to watch a game with me.  Once one commercial comes, he’s out.   
Kids watch on average 9-10 days, days, less commercials per year versus 30 years ago.  

http://exstreamist.com/report-kids-in-netflix-only-homes-are-being-saved-from-230-hours-of-commercials-a-year/

Now this is based on the idea that kids are watching nearly 3 hours of TV a day, so grain of salt and all that, but point stands that kids simply are not exposed to commercials anymore.

 
Kids watch on average 9-10 days, days, less commercials per year versus 30 years ago.  

http://exstreamist.com/report-kids-in-netflix-only-homes-are-being-saved-from-230-hours-of-commercials-a-year/

Now this is based on the idea that kids are watching nearly 3 hours of TV a day, so grain of salt and all that, but point stands that kids simply are not exposed to commercials anymore.
They are exposed to tons of ads on YouTube

Heck even the videos themselves are basically ads

 
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They are exposed to tons of ads on YouTube

Heck even the videos themselves are basically ads
But ads are skippable on youtube, right?  At least after watching some portion of it.  My kids never watch commercials on TV.  Their Netflix to network TV ratio is probably 5-1 or greater.  The only thing they watch live (not rcorded so they skip the commercials) are sports, and they are usually on their phone during commercials anyways.

 
Yeah, I miss these days

Or these

the game was so much better when blown black and white calls determine the winner.


Way better than waiting 25 minutes for a review or sitting in a hyped stadium that goes dead, waiting waiting waiting waiting for the play to be reversed. Between flags and replay you can't even get excited until 8 minutes after the play ends anymore. It SUCKS
Without replay the Chiefs win on the def td that wasn’t a fumble and the rams get a td on a ball lying on the ground and would have had a good shot at winning

 
I'd like to, but it's been under 20 for something like 14 straight days here and will be until Sunday. Might make some ribs on Sunday to celebrate it getting above 32. I'm serious. 
I struggled yesterday to watch the playoff game. I pretty much only do RZ or a Lions game. A single game just moves so slowly. The time spent on penalties, replay and commercials had to dwarf actual playing time 4:1

 
Without replay the Chiefs win on the def td that wasn’t a fumble and the rams get a td on a ball lying on the ground and would have had a good shot at winning
And the games would have been more fun. I don't watch sports for slow motion replays that allow us to act like lawyers dissecting an overly written rule book. I watch for the  "the thrill of victory... and the agony of defeat... the human drama of athletic competition". 

Now we have  "the thrill of a ref confirming a replay...the agony of the rule book...the human drama of determining what a catch is"

 
I struggled yesterday to watch the playoff game. I pretty much only do RZ or a Lions game. A single game just moves so slowly. The time spent on penalties, replay and commercials had to dwarf actual playing time 4:1
You don't own a DVR?

 
The one thing I don't get is how the hell does Jeff Triplette get an NFL playoff game? He is by far the worst ref in the game and his games are ALWAYS marred by excessive penalties and questionable calls. 

 
Oh come on. You're saying you're OK with having your team's 4 month season ended by an obviously wrong call in the playoffs in exchange for not having a 2 minute interruption in one game. That's crazy talk. 
Yes, the problems aren't that we have replay, they are how they are implementing it.  Do the same people hang out in college football threads talking about how replay has ruined that game?  College reviews even more plays than the NFL does, yet they do it without the resulting uproar.  If the sport already has an example of a working system, the NFL just needs to further adopt what college is doing right.

 
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For whatever reason (and it's hard to believe it's just because of money, but maybe so), the NFL won't create a high tech, expert, fully staffed instant replay system that is designed to be accurate and highly efficient.

Easily half of the decisions could be made within 30 seconds, since they are already that obvious to the home viewing audience.

 
Oh come on. You're saying you're OK with having your team's 4 month season ended by an obviously wrong call in the playoffs in exchange for not having a 2 minute interruption in one game. That's crazy talk. 
No, it's a several 2-3 minute interruptions in every single game. Even with replay, people still don' agree on many of the the calla. On top of that, they might have gotten the Henry fumble right but they are instructed to call things fumbles so it can be reviewed. That concept automatically makes the process unfair since you need indisputable evidence to overturn a call and refs are instructed to call anything close a fumble. Maybe I am biased because as a Lions fan, instant replay has been used to F us over. The dumb Calvin replay, the fact that the Seahawks batting the ball out of bounds wasn't reviewable and then then the Golden Tate TD this year that was overturned and the game just ended. 

 
For whatever reason (and it's hard to believe it's just because of money, but maybe so), the NFL won't create a high tech, expert, fully staffed instant replay system that is designed to be accurate and highly efficient.

Easily half of the decisions could be made within 30 seconds, since they are already that obvious to the home viewing audience.
If something can't be overturned with 1 or 2 quick 5 second replays, then it's not indisputable and should just stand. 

 
Oh so to enjoy an NFL game, I am supposed to start it 45 mins after it's already started and then FF every 10 seconds? What a great product. 
I saw a vid some time ago where the average game has actual play time of around 12 minutes. The rest is standing around, commercials and replays.

 
Can't it just be as simple as the current and only game on right now sucking like a hooker with a thirst?  This game is so bad I'm going to go play with my kids.

 
I saw a vid some time ago where the average game has actual play time of around 12 minutes. The rest is standing around, commercials and replays.
That was from 2008 or 9. Average game was 192 minutes of TV, 11 minutes of play, 17 minutes of replay (that is certainly higher now) and 75 minutes of watching players/coaches loiter around the field, 100 commercials air. 

 
That last commercial break was funny. They had a split screen with the commercial taking up 75% of the screen and the game coverage taking up the other 25%. Good thing they didn't cut away from the game, we saw the Jags punter standing on the sideline watching the replay on the big screen (watching a football player watching an instant replay think about that) and we saw the Jags coach looking confused. Thrilling stuff. 

 
That last commercial break was funny. They had a split screen with the commercial taking up 75% of the screen and the game coverage taking up the other 25%. Good thing they didn't cut away from the game, we saw the Jags punter standing on the sideline watching the replay on the big screen (watching a football player watching an instant replay think about that) and we saw the Jags coach looking confused. Thrilling stuff. 
I despise the new split screen commercials.  Screw the NFL. 

 
You don't own a DVR?
I haven't had a DVR for a decade.  And even if I did using it for live sports is mostly pointless unless you need to step away for 5-10 minutes to deal with something.  I'm not going to DVR a game to start it an hour after it got going just to save time.

 
The price will be driven up by Apple and/or Amazon. 
Up?  Based on what?  There are for now 100 Million TV households in the USA.  Some estimates have this as the peak, and will fall to 75-80 by 2030.  But let's just go with 100 for now.  (Note edit, this refers to houses with a TV that you would sell a TV product into which is the Nielsen metric, not reflective of total households)

At any one time 10% of households watch football.  I'll give you 2x of that.  20 Million.

NFL makes 7 Billion a year on viewership of 20 Million households.  That's 350/per household per year they pay to the NFL.  And this is aggressive, probably they factor it to 500/head.

So Amazon/Apple will come in at least 350?   Then sell this back to the broad audience for 500 a season?  

You think they get takers for that?  20 Million of them?   What about those that get OTA service for NFL?  What happens to them?  They pound sand or pay out 500/yr?  

FYI there are 51 million netflix subs in the USA.  Relevant data point for this, imo.

 
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International plays a part? Not sure how that works...I do know that Alibaba had 5x the Black Friday of Amazon.

 
I inadvertently stopped watching this crap a couple years ago. Feeling much better about that decision now. I don't know what's more shocking.....that there was another game so atrocious that Jags-Bills was played on Sunday instead of Saturday afternoon, or that both Nick Foles and Case Keenum are sitting out this week as the top 2 seeds in the "good" conference.

 
Up?  Based on what?  There are for now 100 Million households in the USA.  Some estimates have this as the peak, and will fall to 75-80 by 2030.  But let's just go with 100 for now..
As of 2016 census, there are 125.82 million households in US.

The number of households in the US has increased every single year since 1960 and is expected to continue.   

I think you might be confusing the  number of households with the average size of the household.

Number of households is growing while number of people in household is dropping.  

See here for a ton more data

https://www.statista.com/statistics/183635/number-of-households-in-the-us/

 
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As of 2016 census, there are 125.82 million households in US.

The number of households in the US has increased every single year since 1960 and is expected to continue.   

I think you might be confusing the  number of households with the average size of the household.

Number of households is growing while number of people in household is dropping.  

See here for a ton more data

https://www.statista.com/statistics/183635/number-of-households-in-the-us/
TV households, sorry.  

 
According to Nielsen's National Television Household Universe Estimates, there are 119.6 million TV homes in the U.S. for the 2017-18 TV seaso
Ok, this appears to be right. I was basing the 100 figure off what would be "reachable" households.  This I think is what ESPN uses for the denominator which allows them to drop homes that for whatever reason can't get cable or something.  I don't really know what Amazon/Apple would use as their target market.  

Point here is that I don't think a streaming services are going to come in and outbid a network.

 
TV households, sorry.  
tv households are still huge and will continue to be huge as long as OTA is around.

The changing face of TV households is what is in play, not the total numbers. 

The total number will continue to grow as the population grows but the diversity mix of households using OTA, vs streaming, vs satellite vs cable will continue to splinter the audiences for the foreseeable future.

 
Point here is that I don't think a streaming services are going to come in and outbid a network.
If they want in they will most certainly outbid/overbid.  They have the resources needed to crack the market, it is just a matter of whether they want to or not.

It is not that dis-similar to a tiny Fox network back in the day standing up to the big three and outbidding them for key items that got them on the map and on a level playing ground.

 
Ok, this appears to be right. I was basing the 100 figure off what would be "reachable" households.  This I think is what ESPN uses for the denominator which allows them to drop homes that for whatever reason can't get cable or something.  I don't really know what Amazon/Apple would use as their target market.  

Point here is that I don't think a streaming services are going to come in and outbid a network.
Its an interesting question.  

I don't know that Amazon is going to outbid the networks - but I could see a scenario where a combined - Network + Streaming option is higher than the current Network only package.

:shrug:   I don't watch the games myself, so I might not be the best judge here.  But this exact conversation is ongoing with Soccer leagues - and they are expecting broadcast revenue to increase with the introduction of a streaming service bidding for the rights.

 
ChiefD said:
The one thing I don't get is how the hell does Jeff Triplette get an NFL playoff game? He is by far the worst ref in the game and his games are ALWAYS marred by excessive penalties and questionable calls. 
You just got your wish as he just retired. 

 
So Facebook just hit 2B users. I’m not sure how paying for broadcast rights works...it dwarfs apparel which is just royalty based with a min guarantee...but I’m guessing Facebook can offer a higher celiling than a network.

 
So Facebook just hit 2B users. I’m not sure how paying for broadcast rights works...it dwarfs apparel which is just royalty based with a min guarantee...but I’m guessing Facebook can offer a higher celiling than a network.
It'll be tough to compete with the Big Baller League

 
Jobber said:
I saw a vid some time ago where the average game has actual play time of around 12 minutes. The rest is standing around, commercials and replays.
I don't buy that.  There is always a lot going pre-snap, with both teams adjusting to what the other team is doing. 

That aside, replay and the constant commercials have definitely had large hands in making the product not nearly as good.  I don't watch as many games as I used to, and if not for FF, I'd watch even less. 

 
I don't buy that.  There is always a lot going pre-snap, with both teams adjusting to what the other team is doing. 

That aside, replay and the constant commercials have definitely had large hands in making the product not nearly as good.  I don't watch as many games as I used to, and if not for FF, I'd watch even less. 
I think they mean football action = an actual play being run, not dudes walking up to the line and adjusting coverage.  Hell, even if we double what he posted and it's 24 mins - that's not a lot of product for sitting down for 3 1/2 hours.  

 
I think they mean football action = an actual play being run, not dudes walking up to the line and adjusting coverage.  Hell, even if we double what he posted and it's 24 mins - that's not a lot of product for sitting down for 3 1/2 hours.  
Thats not a totally fair metric. I mean what would baseball be? 5 minutes?  And basketball really more like 50 (with free throws)

 

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