A new Internet ad by the president’s reelection campaign features a portrait of the first family asking supporters to “help the Obamas stand up for working Americans.” The appeal, a departure from the typical Obama messaging, provides an early glimpse of the role the president’s wife and daughters are likely to play in his campaign.
In the months to come, political strategists expect to see the first family used as a political asset.
...Seventy-three percent of Americans hold favorable views of Michelle Obama, according to a recent
Washington Post-Kaiser Family Foundation poll. There is no polling on his daughters, but by some indications interest in Malia, 13, and Sasha, 10, is also high. A portrait of the family published by the campaign last year went viral, according to a study by Socialbakers, which analyzes social media trends.