Thing is, everyone under 50yo is the butt of a enormous joke and, most ironically of all, it is one of your own making. The gist of it is that you dont get the original joke upon which all mass media is based. Media is, by its nature, self-referential. Those who used it best during the dawn of massmedia (1970s) could satisfy wide audiences of squares with gimmicks and then wink at the media-hip about what they were getting away with. The modern term for it is deconstructing but, back then, it was so much more than that. Baby Boomers George Lucas & Stephen Spielberg stole the forms of the Western & Saturday matinee serial, added gadgets & gimmicks, and we Boomers all had a good giggle that these guys became the envy of every grownup & the hero of every kid and put our gen on display as adults for the first time with an act of plagiarism. Howard Stern took on talk radio and gave it the heft of the old serials & variety programs by using fart jokes & lesbian dial-a-date to give it visual proxy again. What's more, the yahoos & yabbos who became Stern fanatics and elevated him as a hero of All-Media (because of the fart jokes & topless lesbians) became as much a butt of the joke as the poor saps who would get nekkid or stuff things up dey butt. David Letterman took late night and made it the launch platform for an entire new language, sarcasm. The reason he got so pissed when Leno got the Tonight Show is that the whole point of his efforts was to get daddy's show by making fun of daddy. Then something weird happened. The generation who were children during this era started taking all the jokes & pranks seriously. There was all of a sudden massive conventions at which to make self-defining exercises of these deconstructions. Time-killers became time-spenders and eventually time-transcenders. Everything conceived as in-things became out-things, with the new practitioners taking these hijinks at face value. Then, when first-person video games & high-concept 'rassling & reality shows came along as celebrations of the meaningless there was an entire audience waiting to integrate them into society as actual culture, instead of satires upon culture.