http://www.post-gazette.com/pg/06041/653187.stm
That QVC appearance marked the start of a one-year, $1 million exclusive memorabilia deal for Roethlisberger struck by agent Leigh Steinberg's partner Ryan Tollner with Mounted Memories. It requires Roethlisberger to make one corporate appearance and, over the next year, sign a lot of stuff -- jerseys, photos, helmets, etc.
"It actually translates being worth $110-$125 per signature, which is the highest signature for all of pro football for an active player, which is remarkable,'' Steinberg said yesterday. "When he began his rookie year, his signature was going for $20. It's a reflection of his popularity and demand."
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His rookie contract contained a provision that pays him a $500,000 incentive if the Steelers won the Super Bowl, plus another $750,000 for playing time combined with making the playoffs. He also earned $300,000 for being in the top five in the NFL in passer rating, another $300,000 for being in the top five in average gain per pass and another $153,000 in other statistical incentives.
Thus Roethlisberger, who earned a salary of $655,500 in 2005, more than tripled his football take by earning another $2 million from those incentive bonuses.