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Next up: iPhone App Store
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We support two platforms: first one is HTML5 "a fully open, uncontrolled, forged by widely respected standards bodies"
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Second platform we support is App Store. Curated platform with 225,000 apps. Most vibrant app community on the planet.
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Approval process: 15,000 apps submitted every week (new + updates)
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come in in into 30 languages
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95% approved within 7 days
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5% rejected: #1 reason: doesn't function as advertised
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#2 use of private APIs. Cant use because when Apple changes OS it can break the app
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Developers who use private APIs know what they are doing
#3 - they crash
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Just wanted to give you those facts.
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Ebay - launched last year. 10 million downloads. $600 M of volume. $1.5-2 billion this year (eBay CEO)
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Netflix: introducing CEO Reed Hastings
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Two months ago we launched Netflix for iPad. High rating in App Store, top download in store. Feature request: for the iPhone coming this summer for free
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Full Netflix on iPhone/iPad touch. Start films on TV or iPad, resume from other devices
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Recommendations, genres , instant queue, shop in library. Can add films to queue from iPhone. Uses HTTP adaptive streaming over WiFi, 3G.
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I thought Netflix used Microsoft DRM?
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Introducing Zynga, MArk Pincus, CEO
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introducing Farmville for iPhone. (How will I make Flash jokes about this anymore?)
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Showing farm created in Facebook Flash app, can zoom in and play on the iPhone. Use in app purchases to buy animals. Only buy Snow Leopard on the iPhone. Push notifications to avoid withering crops.
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Apparently you need to carry around a laptop to harvest at specific times, so this will help people who are addicted to this sort of thing get out of the house.
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Farmville available end of June for 1 year anniversary.
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#3 Activision Sr VP Karthik Bala, showing off Guitar Hero
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Connect to your customized avatar. Play with taps, finger slides and fancy finger action.
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Available today for $2.99
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Jobs "he was playing that live, pretty cool!" did a perfect demo
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Downloads crossed 5 billion last week
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Favorite stat of the whole show: Jobs says. 70% out to developers. Has paid developers $1 billion in payments
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One of the greatest things to do. Makes the App Store the most vibrant app community. Thats the App Store.