Slapdash, if you were the government of Israel, how would you respond to Hamas sending hundreds of rockets into your country, and refusing to stop? I get that you think that what Israel is doing in response in wrong, and I don't necessarily disagree. But how would YOU respond?
ETA- This question is also for anyone here who has been critical of Israel's actions: Sinn Fein, White Monkey, Cliff, etc. Please answer: how would you respond?
Israel is trying to fix a long-term problem with a short-term solution.
Hamas lobbing bombs into Israel is just a symptom of a much larger issue. To solve that issue, you have to understand why hamas is lobbing bombs into Israel - and its not simply that they want Israel to go away. They do want Israel to go away - but more important than that - they want what Israel has - a thriving economy and prosperity.
For there to be peace in the region - it has to be economically more important to all parties that there is peace rather than conflict. Right now, the trade-off for Hamas lobbing bombs into Israel is negligible. They know Israel will respond in kind, but they are not losing anything in the figurative sense. Now, if the Palestinians had much to lose in a war with Israel, the people and the government would do what they could to avoid such a conflict.
The challenge comes from the fact that none of that economic development will happen over night, or even over a few years. Its a generational issue. Israel would do well though to recognize the plight of the Palestinian people, and stop acting as an oppressor - and they do go beyond simply defending their territory. Give the people a reason to choose peace and prosperity over war and destitution.