In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
Never in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
Did you read the whole rant where he indicated it was MOPish as a joke?Never in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
if I can't.You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
the burrito needs a sampling of each ingredient with each bite.
I've had too many of the burritos like the linked... always end up eating them with fork and knife if I can- or beingif I can't.
ravioli has a bunch of different ingredients within? bad analogy.You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
the burrito needs a sampling of each ingredient with each bite.
I've had too many of the burritos like the linked... always end up eating them with fork and knife if I can- or beingif I can't.
i agree, but I never want the extreme scenario of having one bite be all beans or another bite be all cheese. I like when there are different stages of the burrito, however.You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
the burrito needs a sampling of each ingredient with each bite.
I've had too many of the burritos like the linked... always end up eating them with fork and knife if I can- or beingif I can't.
That is a good analogy, the fillling of a ravioli (other than a plain old ordinary cheese one) can be made of a bunch of ingredients that are chopped up fine and mixed together then placed in the pasta. The 'layering' of the flavors in a ravioli comes from the way that the ingredients taste together, not how they are physically layered. While the rant was a joke, the purpose of the rant was spot-on. WN has it correct with his description of the imperfection of the burrito giving you a variety in the bites you have.ravioli has a bunch of different ingredients within? bad analogy.You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
the burrito needs a sampling of each ingredient with each bite.
I've had too many of the burritos like the linked... always end up eating them with fork and knife if I can- or beingif I can't.
what it sounds like is that you've never been stuck with a burrito made like that link. good for you. let the rest of us who have be annoyed by it.
That way, every bite has AT LEAST A ####### CHANCE of getting at least two types of ingredients, and there is little chance of becoming almost hopelessly trapped in a #######ed cilantro cavern.
as long as it's just not plain cheese then yesravioli has a bunch of different ingredients within?You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
the burrito needs a sampling of each ingredient with each bite.
I've had too many of the burritos like the linked... always end up eating them with fork and knife if I can- or beingif I can't.
Beauty is in the eye of the burrito holder.You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.
not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
But how do you know the ingredients are quality? Grass fed rat?I have a chipolte and a Tijuana flats right down the street from me. We started going to chipolte on most burrito/taco nights except Tuesday's where we would go to 2 tacos for $5 nights at TF.
A few months ago we found this place that's half a food truck half a building in the poor part of town. It owns both Chip and TF in every way possible except location. Every ingredient they use is fresh and of good quality and the price is actualy less. I can't see going to a franchise burrito/taco anytime soon.
AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
A better analogy would be lasagna. When eating your lasagna, do you eat it one layer at a time, or do you use your fork and slice through the whole thing so you get noodles, cheese, meat and sauce with each bite?as long as it's just not plain cheese then yesravioli has a bunch of different ingredients within?You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
the burrito needs a sampling of each ingredient with each bite.
I've had too many of the burritos like the linked... always end up eating them with fork and knife if I can- or beingif I can't.
A well made burrito is not every ingredient perfectly mixed together. A well made burrito has to do with the quality of the tortilla and quality of the ingredients. The best burritos are sloppy, imperfect and delicious. This guy wants some kind of equally mixed machine made filler squirted into a perfectly shaped floury vessel.What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
Lasagna is not wrapped. The lasagna analogy would apply better to a quesadilla.A better analogy would be lasagna. When eating your lasagna, do you eat it one layer at a time, or do you use your fork and slice through the whole thing so you get noodles, cheese, meat and sauce with each bite?as long as it's just not plain cheese then yesravioli has a bunch of different ingredients within?You may have certain bites that contain a little of everything, you may not. Some bite may only have a couple of things. The imperfection is part of the beauty of the burrito. Every bite is different. It sounds like you don't want a burrito, you want ravioli.XNever in my life have I had a burrito where every bite i took comprised of only individual ingredients. Some bites have more of one than others but the guy in this article is being way overly dramatic. The beauty of a burrito is that each bite is different, not each bite being a uniform mix of the 9 things you have in it. The man who wrote the rant simply does not like burritos.I don't agree with the rank of the link, but I disagree that stirring it up creates one boring taste. The flavor enjoyment of a burrito is the blending of all the different tastes and textures together, not biting them each individually. That's why I've gone to the burrito bol exclusively so I can mix it all and each bite has meat, beans, guac and salsa all scrumptiously mixed together.In the times I have gone I have never had this happen and never have seen it happen. They put the tortilla down and just pile on the ingredients in the middle. I have seen people ask to have the ingredients stirred up before wrapping and to me that is one of the strangest things ever. On par with asking the chef to cut your steak into small pieces before they bring it out to you. Chipotle should have blenders on site for guys like the one in this article. Put everything into the blender and then turn it into a soft warm paste they can then pour on the tortilla. That way all the different ingredients become one boring taste and guys like him can go complain about something else.the moops said:
the burrito needs a sampling of each ingredient with each bite.
I've had too many of the burritos like the linked... always end up eating them with fork and knife if I can- or beingif I can't.
That said, I'll readily admit to that fact that preferring a burrito mixed versus layers is a personal preference thing and there is no right answer.
who said that's what they want? the link guy just wanted different ingredients mixed together over the length of the burrito, not layered from front to back.A well made burrito is not every ingredient perfectly mixed together. A well made burrito has to do with the quality of the tortilla and quality of the ingredients. The best burritos are sloppy, imperfect and delicious. This guy wants some kind of equally mixed machine made filler squirted into a perfectly shaped floury vessel.What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
I've never seen a burrito where the ingredients were layered "front to back" as if they were just stacked next to one another. Chipotle and everywhere else puts the rice/beans on first and dumps everything else right on top. Then the ingredients are smooshed to the middle so the tortilla can be folded and rolled. This guy wants the ingredients mixed together before they get plopped on there. That is not a burrito.who said that's what they want? the link guy just wanted different ingredients mixed together over the length of the burrito, not layered from front to back.A well made burrito is not every ingredient perfectly mixed together. A well made burrito has to do with the quality of the tortilla and quality of the ingredients. The best burritos are sloppy, imperfect and delicious. This guy wants some kind of equally mixed machine made filler squirted into a perfectly shaped floury vessel.What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
lasagna analogy is more apt, IMO.
I've never seen a burrito where the ingredients were layered "front to back" as if they were just stacked next to one another.
What’s that? I should ask you to mix it up first next time? IS THIS JAMBA JUICE? I DON’T WANT TO DRINK MY ####### BURRITO THROUGH A BENDY STRAW, AND I DON’T WANT A PILE OF BURRITO SOUP IN A FLOUR CAN.
I just want a burrito.

I have to agree, the complaint was just the direction of the layering, he wanted them the long way, so that when he bit in he had a taste of most everything. Looking at the picture and eating Right to Left (Normal Burrito Eating Direction) would be horrible.who said that's what they want? the link guy just wanted different ingredients mixed together over the length of the burrito, not layered from front to back.A well made burrito is not every ingredient perfectly mixed together. A well made burrito has to do with the quality of the tortilla and quality of the ingredients. The best burritos are sloppy, imperfect and delicious. This guy wants some kind of equally mixed machine made filler squirted into a perfectly shaped floury vessel.What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
lasagna analogy is more apt, IMO.
There is a Normal Burrito Eating Direction? Please provide YouTube link.I have to agree, the complaint was just the direction of the layering, he wanted them the long way, so that when he bit in he had a taste of most everything. Looking at the picture and eating Right to Left (Normal Burrito Eating Direction) would be horrible.who said that's what they want? the link guy just wanted different ingredients mixed together over the length of the burrito, not layered from front to back.A well made burrito is not every ingredient perfectly mixed together. A well made burrito has to do with the quality of the tortilla and quality of the ingredients. The best burritos are sloppy, imperfect and delicious. This guy wants some kind of equally mixed machine made filler squirted into a perfectly shaped floury vessel.What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
lasagna analogy is more apt, IMO.
I don't know what him or you or anyone else are talking about because I enjoy burritos. This guy clearly does not enjoy burritos. Anyone who asks to have the ingredients stirred before the burrito is rolled has serious problems in my opinion. eating burritos like corn on the cob? Say what? Just eat it normally like a burrito because it is a burrito. The ingredients are absolutely not stacked separately next to each other like pepperidge farm cookies in the tin.I've never seen a burrito where the ingredients were layered "front to back" as if they were just stacked next to one another.![]()
the rest of us complaining about this HAVE seen this. we've lived it. eating burritos like corn on the cob doesn't work.
the link isn't asking to puree the ingredients- he's just asking to have them put in the way you've described above.
What’s that? I should ask you to mix it up first next time? IS THIS JAMBA JUICE? I DON’T WANT TO DRINK MY ####### BURRITO THROUGH A BENDY STRAW, AND I DON’T WANT A PILE OF BURRITO SOUP IN A FLOUR CAN.
I just want a burrito.![]()
I really don't understand the confusion here.
Illegal Pete's in Colorado builds your burrito and then they take a couple of spoons and mix it all together. Superior burritoI've never seen a burrito where the ingredients were layered "front to back" as if they were just stacked next to one another. Chipotle and everywhere else puts the rice/beans on first and dumps everything else right on top. Then the ingredients are smooshed to the middle so the tortilla can be folded and rolled. This guy wants the ingredients mixed together before they get plopped on there. That is not a burrito.who said that's what they want? the link guy just wanted different ingredients mixed together over the length of the burrito, not layered from front to back.A well made burrito is not every ingredient perfectly mixed together. A well made burrito has to do with the quality of the tortilla and quality of the ingredients. The best burritos are sloppy, imperfect and delicious. This guy wants some kind of equally mixed machine made filler squirted into a perfectly shaped floury vessel.What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
lasagna analogy is more apt, IMO.
No idea what you mean. The ingredients are all plopped right on top of each other. All of the juices, the salsas, the beans, the everything are all seeping together, all touching, all melding with one another. This guy has some kind of skewed vision of what a burrito is. He's probably not even Mexican.![]()
masterfully done, pescatore.
Should be called OCD Petes.Illegal Pete's in Colorado builds your burrito and then they take a couple of spoons and mix it all together. Superior burritoI've never seen a burrito where the ingredients were layered "front to back" as if they were just stacked next to one another. Chipotle and everywhere else puts the rice/beans on first and dumps everything else right on top. Then the ingredients are smooshed to the middle so the tortilla can be folded and rolled. This guy wants the ingredients mixed together before they get plopped on there. That is not a burrito.who said that's what they want? the link guy just wanted different ingredients mixed together over the length of the burrito, not layered from front to back.A well made burrito is not every ingredient perfectly mixed together. A well made burrito has to do with the quality of the tortilla and quality of the ingredients. The best burritos are sloppy, imperfect and delicious. This guy wants some kind of equally mixed machine made filler squirted into a perfectly shaped floury vessel.What he wants is a well-made burrito, not Chipotle.That was my point. What the blogger guy wants is not a burrito.AHA!not really because everything has been Cuisinarted into a fine, paste-like filling.ravioli has different textures inside?
so not like a burrito.
case closed.
lasagna analogy is more apt, IMO.
The shtick is the blogger guy not realizing he has no idea what a burrito is.![]()
brilliant schtick.
Illegal Pete's in Colorado builds your burrito and then they take a couple of spoons and mix it all together. Superior burrito
Inside Chipotle’s kitchen: What’s really handmade
Fresh guacamole and 2-inch shreds of meat
At Chipotle, if a customer asks for more, employees will generously oblige. They’ll add rice, beans or salsa. But they are trained to be stingy with the “critical seven,” expensive foods including steak, carnitas or pork, a braised beef called barbacoa, chicken, cheese, guacamole and sour cream. If pressed for more, they explain that a full scoop of meat is an extra charge.
This is part of Chipotle’s formula to balance made-by-hand and automation, giving diners quick meals they feel are lovingly prepared. For a customized burrito with fresh guacamole, people have been willing to pay more than they would for traditional fast-food, even though it still arrives wrapped in foil.
At Chipotle, guacamole is made from scratch in each of its almost 1,800 outlets. Tortillas are fried into chips, then doused in fresh-squeezed lime and sprinkled liberally with salt. Onions, cilantro, lettuce and jalapeños are chopped into small pieces. Cheese is shredded.
Other foods come from a central kitchen to save money and guarantee a consistent product. Plastic bags of slow-cooked beef and pork are heated in a water bath and shredded by hand.
Navigating the fine line between serving fresh food and keeping prices low has been a constant challenge for the company over its 22 years, says Steve Ells, founder and chief executive of Chipotle Mexican Grill Inc., in an interview at the company’s Manhattan office. Chipotle’s food costs hit about 35% of revenue last year, a level more in line with fine dining, not fast food. Some investors worry that percentage could rise as food costs go up for ingredients like meat. Yet Chipotle sales have increased each year for over two decades—the past seven years of which people aren’t dining out more. Other restaurant companies have watched this feat with envious eyes.
McDonald’s Corp. has suffered a two-year sales slump, in part because rivals like Chipotle are picking off younger customers who want fresher food. The same dynamic is reverberating throughout the food industry at large restaurant chains and big packaged food companies. Cereal, soup and soda sales are flat or falling, as sales of organic food and brands perceived as more natural win more shoppers.
In the restaurant world many new chains are touted as “the Chipotle of…” pizza, Asian rice bowls, barbecue or organic food. They aim for the Chipotle model: serve fresh food, often with an ethical promise about how it was grown or sourced. Some move customers through a service line to choose ingredients. The prices are low, but often close to double what McDonald’s customers pay.
Chipotle often makes subtle recipe shifts to find the right balance between taste and cost. For years, it used pre-chopped tomatoes shipped in plastic bags to make mild salsa. A central kitchen in Chicago chopped firm, not-yet-ripe tomatoes (that makes them easy to ship) in machines, and then washed them in water before packaging. Late last year, the restaurants began chopping tomatoes in top-loading dicing machines each morning because they taste better chopped on-site.
“Is it as good as cutting with a knife on a cutting board? No,” says Mr. Ells. But chopping tomatoes by hand would raise labor costs, he says.
Each new Chipotle employee gets a pocket-size guide that outlines “the art of portioning” as well as other guidelines. It includes actual-size photographs of properly chopped 1-inch-by-1½-inch salad lettuce, one-eighth-inch-to-one- quarter-inch flakes of cilantro, and 2-inch-long shreds of slow cooked beef and pork. Customers should be served a 4-ounce scoop of meat and rice, 2 ounces of green or red salsa, a 1-ounce pinch of cheese or lettuce, says the guide.
The chain is still larger than other restaurants trying to out-Chipotle, Chipotle. Sweetgreen Inc., a make-your-own salad chain with 31 restaurants serves sustainably sourced, local, seasonal ingredients cooked from scratch. Unlike Chipotle, the Washington, D.C.,-based company changes the menu in every city to focus on seasonal, local food—an operational challenge, says Nicolas Jammet, co-chief executive.
Sweetgreen executives have found customers want proof their food is made from scratch on site. In its first restaurants, some cooking happened in kitchens behind the scenes. “A lot of customers were coming in and not really realizing everything was made in the store,” says Mr. Jammet. Sweetgreen’s new restaurants have entirely open kitchens so customers can see every step of the cooking process, “We aren’t hiding anything,” he says.
Traditional fast-food chains are rushing to brag about serving less-processed food. McDonald’s is experimenting with adding customization to its menu. Diners will be able to tap on a screen to customize burger toppings in about 2,000 of its more than 14,000 restaurants by next year. And executives late last year told investors the company is considering reducing artificial ingredients in its recipes.
Sonic Corp. touts serving real ice cream, not soft-serve. McDonald’s website is promoting breakfast sandwiches with the slogan, “starts with a fresh cracked egg.” In a new blue cheese and bacon sandwich from Wendy’s “we start out every day cooking the bacon,” which is more expensive and time consuming than buying precooked bacon and heating it, says Brandon Solano, chief marketing officer for Wendy’s Co. Wendy’s never freezes beef for burgers and everyday chops fresh romaine and iceberg lettuce, cucumbers, and tomatoes for salad, he says.
The Chipotle in East Rutherford, N.J., allowed me to work at this location for two days earlier this month. On a recent Monday, Jesus Santos, a 24-year-old who runs the restaurant, scolded “you’re cutting too wide,” as this reporter attempted to chop red onions into small cubes. Onions need to be diced consistently, says Mr. Santos, so customers don’t get one bite of salsa without onion flavor and another with an overpowering chunk. Here, 10 employees spend four hours each morning chopping and prepping food before doors open at 11 a.m.
For years they chopped onions by hand. Then to save time and money, the company tested chopping them with a food processor and a top-loading dicing machine. Both left macerated, watery onions that overpowered salsa or guacamole. So employees keep chopping, and with precision.
Chipotle employees are given explicit instructions about how to prepare, cook and serve a simple menu of 21 potential ingredients that are largely the same as they were two decades ago. But quality control is difficult, and often rests in the hands of young employees.
In New Jersey, the crew is guided through daily tasks by Mr. Santos, a restaurateur, Chipotle’s term for an especially good restaurant manager. He gets stock options, a higher salary than a general manager, a company-owned Toyota Prius and is the oldest employee at the restaurant. He is largely evaluated on how well the people around him develop and perform. Every two weeks he meets with each employee to talk about how work is going, how other employees are performing and to chat about their lives in school or at home.
Employees do a lot of from-scratch cooking at the restaurant so they have a sense of pride when they prepare and serve it, says Mr. Santos.
During a busy lunch hour recently in New Jersey, the service line was nearly running out of brown rice. “Brown working,” calls Crystal Oviedo, a 19-year-old kitchen manager who is also a nursing student.
“Heard,” yells an employee in the kitchen, who quickly starts mixing warm brown rice made that morning with two cups of cilantro chopped that morning, 1 tablespoon of kosher salt and 1/4 cup of lemon lime juice that arrives at the restaurant in gallon jugs. Cilantro turns brown after about 30 minutes of contact with warm rice, so restaurants don’t mix it in advance.
She tastes the rice with a disposable fork to make sure it has enough lime and salt flavor. Giving a nod, she rushes it to the line.
If somebody killed you over this comment I wouldn't feel even a little bit bad for snickering.Granted, most Mexican food is crap anyway