ESPN's Adam Schefter is America's best-known NFL scoops gatherer. He's been on TV for forever. He has more than eight million followers on Twitter. He is Adrian Wojnarowski and Shams Charania combined.
Thing is, in order to reach Schefter's final form — the NFL's preeminent diplomat — you have to also become an access merchant. Schefter knows all the rumors and dirt and gossip, but he doesn't break all those stories; he relays the ones that qualify as neutral and inoffensive. I'm not so sure I'd call him a reporter, which, whatever, being a reporter isn't exactly a sought-after, exclusive club. I'm just laying out the reality of the situation: NFL teams and agents are under no obligation to leak significant news to journalists anymore, and if you want to break news, you have to do it on their terms (to say nothing of the cozy relationship between ESPN and the NFL). It's an unfortunate dynamic that applies to pro sports at large, which is how you get fellow ESPN scoop gatherer Wojnarowski tweeting irrelevant nonsense so an agent few know of will continue feeding him information.
But over the last week, a peculiar thing happened: Schefter stepped outside his carefully constructed boundaries and issued... an actual proclamation. He remarked, quite definitively, that the San Francisco 49ers were going to select Alabama quarterback Mac Jones at No. 3 in the 2021 NFL Draft.
"Oh, it'll be Mac Jones," Schefter said with zero hesitation during an April 6 ESPN radio appearance. He added a teeny tiny qualifier about the Niners assessing the other quarterback prospects, before adding, "I believe that in the end they will take Mac Jones at three. That'll be the pick."
This sparked quite a bit of consternation among San Francisco fans and followers, including our very own Eric Ting, who wrote about why head coach/main decision-maker Kyle Shanahan should be canned if the 49ers really do take Jones at No. 3.
And then, like clockwork, Schefter walked back his declarative statement. From April 12, six days later:
"I think they have an open mind right now," Schefter said of Shanahan and company on the 49ers Talk podcast. "I think they like all three [first-round quarterback prospects]. Now, if you're asking me today who I would guess, I would guess Mac Jones. But we're also three weeks away from the draft. There are going to be a lot of meetings, there are going to be a lot of discussions. They're going to be attending workouts. What happens between now and then? I don't know. We'll see."
You can read that a few different ways, none of which reflect very well on Schefter. The most generous interpretation is he got more intel from the organization and now genuinely thinks they haven't made up their minds yet. The problem is he didn't provide any of that background outright. He didn't say, "I want to clarify that following conversations with front-office members, the 49ers aren't locked into Jones and I was off-base." Of course, would such a disclosure truly matter? Not really. The 49ers front office has no reason to be honest with Schefter, and Schefter isn't all that concerned with untangling the rumors he's being fed with an appropriate amount of nuance and skepticism.
The other reading of the situation is that on April 6, Schefter accidentally revealed a behind-the-scenes bit of gossip that he usually withholds, and then he tried to make amends with the 49ers afterwards because they got mad at him for blowing up their draft plans. Or maybe they didn't even get mad — maybe he took it on himself to fix a presumed annoyance before it bubbled over. All I know is that Schefter's latest quote is basically indistinguishable from what general manager John Lynch would tell the press: "We're keeping an open mind. We like all three quarterbacks. There are three weeks until the draft. There are going to be lots of discussions."
I don't want to blow Schefter's snafu out of proportion, and I'm not going to side with the 49ers fans who are viscerally upset with him, because who cares. Schefter has carried water for despicable NFL players and the league before, and those incidents are worthy of legitimate criticism. In this case, Schefter was either telling the truth and then walked it back or he was misled and then walked it back; in the end he has egg on his face but we still don't know who the 49ers are drafting at the end of April.
What I do want to illustrate is that sourcing in sports stories is often incredibly opaque. It's front office members and agents and a select group of national media members trading scoops. The arrangement requires the involved parties to submit to a code that isn't exactly on the record versus off the record. It's more, you scratch my back and I'll scratch yours. Let's be honest: Most of the time, you, the reader, are fine with that arrangement! Schefter feeds you the news and rumors you enjoy reading about and discussing, and sometimes, he's going to withhold information so he can stay in people's good graces and continue chasing newsworthy scoops.
In the case of Mac Jones, he appears to have slipped up. For once, he just... reacted to a question with an overly earnest reply. Within a week, he fixed his mistake, because he knows better. And now, so do you.