Steven Jackson has had a marvelous career by any reasonable measure -- seven straight 1,000-yard seasons, 4.3.-yard career average per carry and an average of 46.1 receptions in eight seasons since he was drafted in the first round of the 2004 draft.
While Jackson is the only game-changer on the roster, he turns 29 in July, and coach Jeff Fisher, offensive coordinator Brian Schottenheimer and general manager Les Snead all grew up in the NFL with a philosophy of winning with power football. Jackson has missed just two games the last three seasons, but he has regularly played hurt.
That's why it's not a surprise that the Rams have clearly set the line for Alabama's Trent Richardson with their first-round pick (sixth overall).
Jackson came into the league as the second fiddle to Marshall Faulk and had 134 carries for 673 yards as a rookie. A similar workload for Richardson, who scouts continue to argue is as good at his position as any player in the draft is at theirs outside of QBs Andrew Luck and Robert Griffin, benefits all parties.
Most important, it'd help the Rams achieve their chief priority -- protecting Sam Bradford.
Forcing teams to stuff a two-headed monster of Jackson and Richardson would make an otherwise average offense formidable, and offset the Rams' weaknesses at left tackle, wide receiver and tight end. Fisher said bluntly that he hasn't devalued the RB position (clearly, he'd be in the minority there) and the Rams won't be running a four-wide spread offense any time soon.
The two questions to consider: Are the Rams throwing up a smokescreen by leaking their interest in Richardson? Two reports, on the same day, citing Rams' sources linked the franchise to Richardson. One came from former Rams scout Russ Lande of the Sporting News, the other was Jim Thomas' Post-Dispatch blurb that fans shouldn't "be shocked or even surprised" if Richardson is the team's pick.
A reminder, no truths are told in April where team sources are involved. The Rams have said they are willing to trade up (Fisher even said the fourth overall pick with the Browns was possible) or down (to gather more picks) and have also been unguarded heaping praise on Oklahoma State WR Justin Blackmon .
If the Rams truly are pining for Richardson, are they willing to pay the freight to go up and get him?
Trade-up speculation currently centers around the Vikings at No. 3, and teams that might want to scramble and gamble that Ryan Tannehill is more than an athlete playing quarterback, overlooking his late-game failures at Texas A&M and praying he won't be the next Kyle Boller.
If the Browns don't bite, moving up one spot to take Tannehill to block the Dolphins and Chiefs from getting position, Richardson likely comes off the board with the No. 4 pick. The irony: now it's Mike Holmgren's turn to decide if Fisher and the Rams present an offer worthy of their attention.