A chart battle between Blur and Oasis, dubbed "The Battle of Britpop", brought Britpop to the forefront of the British press in 1995. The bands had initially praised each other but over the course of the year antagonisms between the two increased.[36] Spurred on by the media, they became engaged in what the NME dubbed on the cover of its 12 August issue the "British Heavyweight Championship" with the pending release of Blur's single "Country House" and Oasis' "Roll with It" on the same day. The battle pitted the two bands against each other, with the conflict as much about British class and regional divisions as it was about music.[37] Oasis were taken as representing the North of England, while Blur represented the South.[20] The event caught the public's imagination and gained mass media attention in national newspapers, tabloids and television news. NME wrote about the phenomenon:
Billed as the greatest pop rivalry since the Beatles and the Rolling Stones,[39] it was spurred on by jibes thrown back and forth between the two groups, with Oasis dismissing Blur as "Chas & Dave chimney sweep music", while Blur referred to their opponents as the "Oasis Quo" in a deriding of their alleged unoriginality and inability to change.[40] In what was the best week for UK singles sales in a decade, on 20 August, Blur's "Country House" sold 274,000 copies against "Roll with It" by Oasis which sold 216,000, the songs charting at number one and number two, respectively.[41][42] Blur performed their chart topping single on the BBC's Top of the Pops, with the band's bassist Alex James wearing an 'Oasis' t-shirt.[43] However, in the long run Oasis became more commercially successful than Blur, at home and abroad.[40] In a 2019 interview, Oasis bandleader Noel Gallagher reflected on the chart battle between the two songs, both of which he saw as "####", and suggested that a chart race between Oasis' "Cigarettes & Alcohol" and Blur's "Girls & Boys" would have had greater merit. He also noted that he and Blur frontman Damon Albarn – with whom Gallagher had enjoyed multiple musical collaborations during the 2010s[44][45] – were now friends.[46] Both men have noted that they do not discuss their 1990s rivalry,[46][47] with Albarn adding, "I value my friendship with Noel because he is one of the only people who went through what I did in the Nineties."[47] Noel Gallagher has also described Blur guitarist Graham Coxon as "one of the most talented guitarists of his generation."[48]