Just half way through, but Mark Cuban argues with Pablo that the deal was likely between Uncle Dennis and Aspiration without the Clippers knowledge.
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The only possible explanation for that is that the owner(s) were big time jersey chasers that wanted to get close with NBA athletes. But that breaks down pretty quickly when you consider what a strange dude and probably lame hang Kawhi would be. There are significantly cooler athletes in LA to pay to be friends with.
The argument is that Kawhi being a Clipper makes the Clippers a title contender and, therefore, their relationship with the Clippers becomes more valuable.
Which could be an argument if:
1. Ballmer didn't give them the $50m
2. They actually had Kawhi do anything for them.
3. Announced Kawhi as spokesperson.
4. Their board had any involvement in the contract with Kawhi.
5. They didn't, in theory, pay Kawhi $12m/yr vs the $13m/yr they paid the Clippers for their sponsorship.
6. Some jersey sponsorships in the NBA (for reference) - Bibigo/Lakers - $20m/yr, Rakuten/Warriors - $20m/yr, Abu Dhabi/Knicks - $30m/yr... it seems if their goal was more visibility, there was significantly better options for potentially less money.
7. The Clippers were actually title contenders with Kawhi.
8. There was anywhere near $48m of benefit to having Kawhi as part of their marketing push... the marketing push that didn't actually involve Kawhi.
It's the only argument that somebody could make, but it makes little sense at face value, but is a near impossible argument to make considering the rest of the circumstance.