Bill would lower volume of loud TV commercials (1 Viewer)

[CrossEyed]

Passed.

A new rule from the Federal Communications Commission should finally end the practice of viewers reaching for the remote control to turn down the volume every time there's a commercial break.

"The FCC today took a major step toward eliminating one of the most persistent problems of the television age -– loud commercials," the agency said in a statement.

Responding to years of complaints that the volume on commericals is louder than that of regular programming, the FCC on Tuesday passed the Commercial Advertisement Loudness Mitigation Act (CALM). The act requires commercials and entertainment and news programming to be kept at the same volume. The rules also require that the volume for promotional spots be equal to the shows around it.

Multichannel Video Program Distributors such as Time Warner Cable and Comcast Corp. and broadcasters will be responsible for making sure commerical volume is not excessive.The rule goes into effect next December.

Now can the FCC do something about the quality of commercials?

Ugh, I thought this was going into effect on Jan 1. Another year of listening to loud commercials. But at least it's the last year.

 

[Maurile Tremblay]

"This is a dumb bill but I love it. I really do," said media analyst Mark Hughes.

Pretty much sums it up.

 

[Sarnoff]

Anyone have text of the act & the rules? Not sure how much teeth it might have to it, advertisers usually are already limited to the same volume range as the shows are, they just use work-arounds, so I'm curious as to how this would further reduce volume.

 

[BRONG]

 

[Chaka]

When is/was this supposed to go into effect?

 

[Johnny Rock]

It seems a little better, but still noticeable IMO. It may be time to measure and record volume levels and start a class action.