I was sad to see McDaniels depart StL because that meant Lloyd was not going to stick around and I thought he'd be a real value play in 2012. However, now that he's signed with NE his ADP has him only going in the 6th round as WR27 which still makes him a value play. I've seen some people extrapolate his 2011 numbers to 16 games, but if you just look at his StL stats then you get: 74/993/7 which is so-so, but the important stat is that he'd have had 170 targets. That would be 3rd in the league (White had the most with 179). McDaniels likes Lloyd and Lloyd likes McDaniels. Even though there was no chemistry between Bradford and Lloyd due to a midseason trade, McDaniels made sure they tried to utilize him anyway.
Obviously, 170 targets isn't realistic on the Patriots. This is the real knock on Lloyd this year - too many mouths to feed in New England. I agree that we can't project over 600 passes for the Patriots this year, so I'm going to look at the distribution.
WR - 314 targets
Welker - 173
Branch - 90
Ocho - 32
Others - 19
TE - 237 targets
Gronk - 124
Hernandez - 113
RB - 58 targets
Woodhead - 31
BJGE - 13
Faulk - 9
Ridley - 5
Ok, I'm noticing these numbers (
http://subscribers.footballguys.com/teams/teampage-nwe-1.php) include playoff targets, so keep that in mind if anyone else is looking at them. I tried to fix the numbers, but it's a little off (609 targ vs. 612 att).
So assuming 550 att (89.8% of 612), I'll throw out a possible breakdown:
WR - 290
Welker - 140
Lloyd - 120
WR3 (Branch or Stallworth) - 20
Others - 10
TE - 200
Gronk - 105
Hernandez - 95
RB - 60
Vereen - 40
Ridley - 10
Others - 10
That was actually pretty hard. I wanted to put Welker down for 150, but now that I think about it, I wouldn't be surprised to see him used quite a bit less with Lloyd's talent and McDaniels' propensity to use it. I can't pin down exactly how it will work, but I think 120 targets is the minimum Lloyd sees. He's definitely going to cut into the production of everyone else, but he's a talent and his OC likes him. His catch % has been pretty low, but Orton was pretty much throwing him the ball in 2010 no matter if he was open or not. I expect him to catch around 60% this year as he'll have a more accurate QB and teammates who demand coverage.
120 targets x 60% = 72 rec x 15.5 ypr = 1116 yds 8 TD
ETA: it is not impossible that Brady does throw 575-600 times, although I think if Vereen proves himself that he'll see some of those extra passes.
This is a good analysis, but I think you're missing a key point. You insist that "McDaniels likes Lloyd and Lloyd likes McDaniels. Even though there was no chemistry between Bradford and Lloyd due to a midseason trade, McDaniels made sure they tried to utilize him anyway."While Lloyd undoubtedly likes McDaniels (probably taking less $$ to follow him to NE), and McDaniels likes Lloyd (probably had a say in StL trading for him and NE signing him), you are making a conclusion that isn't supported by any real evidence when you say McDaniels made sure they tried to utilize him anyway.
Last year, at WR in StL, you had Danario Alexander who missed 6 full games and parts of others with injury, you had Amendola and Clayton who both were on IR before Lloyd arrived, you had two rookies Pettis and Salas (one of whom was out from week 9 on), you had Mike Sims-Walker who was released after week 8, you had several other journeymen/practice squad-type WRs who got no targets, and you had Brandon Gibson. After Lloyd arrived, he and Gibson were the only healthy WRs for the rest of the year.
He got monster targets in Den when McDaniels was the HC and in StL when McDaniels was the OC. In both situations, THERE WERE VIRTUALLY NO OTHER RECEIVING OPTIONS! He was the 2nd most targeted WR in the NFL during his time in StL & the 4th most targeted WR in the NFL in 2010 in Denver.
It is more likely to conclude that Lloyd's # of targets was due to the lack of other viable receiving options as it is that it is because McDaniels "forced" the ball to him. Here are several reasons:
1-There were no (or very few) other viable NFL receiving targets on Lloyd's teams the past 2 years.
2-The QBs Lloyd had throwing to him those years: Orton, Tebow Bradford, K Clemens, AJ Feeley, T Brandstater. None of those QBs has the skill, knowledge, or QB intelligence that Brady does. Brady has shown that he will progress through his reads and hit the open man. Even when he had Moss in his prime, he didn't lock onto him. He will not force the ball to a covered receiver.
3-McDaniels didn't like Brandon Marshall, and Brandon Marshall didn't like McDaniels. Yet in 2009, because of a lack of receiving options (Stokely, Gaffney, and Royal were the other receivers: Gaffney is/was a average WR, at best, and Stokely has had 1 good NFL season, while Royal has been average, at best since his rookie year), & Orton at QB, Marshall was targeted over 150 times. So, that brings into question the logic of "McDaniels likes Lloyd, so he will make sure Lloyd is utilized."
4-Orton locks onto his #1 WR. He has been the starting QB for all/most of 4 NFL seasons 05,08,09 & 10. In 3 of those 4 seasons, he had a clear #1 WR and he threw at him A LOT.
05-M Muhammad was targeted 34% of the time, the next most targeted WR received only 13% of the targets.
08-Their was no clear #1 WR in Chi this year, but even this year, Orton locked onto 1 guy, Devin Hester. Hester received 20% of the WR targets, while the next most targeted WR received only 13%. **This was Forte's rookie year, and he actually received 14% of the targets.
09-B Marshall was targeted 29% of the time, the next most targeted WR received only 16% of the targets.
10-Lloyd was targeted 31% of the time, the next most targeted WR received only 19% of the targets.
In addition, the QBs in StL weren't very experienced, so it is reasonable to assume they would lock onto the first read (especially when you consider the lack of other options)
So when you consider ALL the facts surrounding the high quantity of targets Lloyd has had the last few years, it doesn't make sense to assume that an offense with an abundance of receiving options, led by a QB who has demonstrated that he will not lock onto 1 target and will hit the open man will change to an offense that requires Lloyd to "be utilized" just because "McDaniels likes him."