I enjoy FBG. I have been a subscriber for 6 years so I have an accurate gauge of what is lacking at FBG and how it can be improved, especially in regards to dynasty content.
For years in the forums there have been persistent requests from subscribers for more dynasty content.
While there is some dynasty content, the majority of content is primarily for redraft leagues. Who is FBG’s target market? Is it the redraft mangers, the dynasty mangers, or both? I would say right now, FBG’s target market is redraft managers, and I feel FBG is missing the boat. They could potentially make more money and have more satisfied customers if they were to more heavily target dynasty managers with its content.
I understand FBG is a business and it often comes down to making money. I’m fine with that. As long as FBG is providing me what I want, I’m happy. But even though I'm happy right now, I’m only at 5 on a scale of happiness from 1 to 10. I probably wouldn’t be as forgiving if there were more competition in the industry, but if there is, I don’t know which sites are competitive with FBG's offering. Give me more dynasty content.
I know FBG likes to advertise that it produces 50,000+ of pages of content each year, but I don’t care. Here are the things that I use/listen to at FBG:
-- Waiver Report – Waldman / Offensive Upgrades/Waiver – Waldman (6 pages per week)
-- The Audible (at least the Waiver Wire Special, and a combination of Week Recaps and Week Previews) (worth lots of pages per week)
-- Target Sorter (46 pages per week)
-- Depth Charts (11 pages per week)
-- My weekly cheatsheet (inseason) (mostly for Bloom’s rankings) (10 pages per week)
-- Football Guys News Blogger (Pleaes provide option to only show “Our View” entires on the website like in the daily email. I like reading the news on the website but I don’t read often because there are so many non-“Our View” entries. I don’t usually read the emails because by the time the news has been sent to me, it’s already a day old.) (8 pages per day = 56 pages per week)
-- Offensive Sleepers – Henry (11 pages per week)
-- Buy Low/Sell High – Bloom (MY FAVORITE ARTICLE) (3 pages per week)
-- Roundtable – Staff (I only read Waldman’s and Bloom’s comments) (14 pages per week)
-- Dynasty Rankings (14 pages per 3 months)
-- FBG contest (lots of pages)
There are approximately 200 pages of content that I am interested in any given week. That comes out to 3,400 pages per season. On top of that, there are probably another 1,000 pages of preseason content that I’m interested in.
For a full season, I’m interested in about 5,000 pages of content. So that’s 10% of the content that FBG advertises that it produces. In other words I’m interested in only 1 page of every 10 pages of content at FBG. There’s a lot of fluff that I really don’t care for.
Feedback for the content that I do not care for:
-- Please avoid wasting my time by rehashing what is already common knowledge. Spend your time on insights and back them up with why you believe in your insights, even if they’re not that great, you may point something out that I had never thought of before. I like that.
-- For the most part, I don’t care about stats. I don’t care about historical records. I care about this point forward. I do care about how many points opposing defenses give up and if a particular player has dominated a team in the past, but aside from those and a general game log, I don’t care.
-- Make your article titles descriptive. There are numerous article names on FBG where I don’t have the slightest idea what they contain. I don’t have a lot of time to spend clicking on random, undescriptive articles. I tried that once, but week-to-week, I forgot that I already clicked that article in the prior week, which I didn’t like at that time. Make it intuitive and I’m more likely to read your content. Don’t get fancy with the names. It’d be great to have a secondary line of text with a few words describing the content of the article like the forums have below the thread titles.
-- Make sure you bold player names in articles that contain lots of text. I’m not interested in reading long articles. I’m only interested in my players and preemptive pickups so bold the names so it’s easy for me to find these players.
FBG, I beg that you listen more to your dynasty manager subscribers. For years in the forums I have read numerous posts describing the lack of dynasty content on the website, including the lack of in-season dynasty rankings. It’s time to change. Make things better.
I can speculate that dynasty managers spend more time researching so give them the content to research. It’s fair to say that a dynasty manager is more willing to pay for content, so give your customers what they want. It’s safe to say that if you better satisfy a need in the marketplace, you will be rewarded with more paying subscribers.
Make it happen.
For years in the forums there have been persistent requests from subscribers for more dynasty content.
While there is some dynasty content, the majority of content is primarily for redraft leagues. Who is FBG’s target market? Is it the redraft mangers, the dynasty mangers, or both? I would say right now, FBG’s target market is redraft managers, and I feel FBG is missing the boat. They could potentially make more money and have more satisfied customers if they were to more heavily target dynasty managers with its content.
I understand FBG is a business and it often comes down to making money. I’m fine with that. As long as FBG is providing me what I want, I’m happy. But even though I'm happy right now, I’m only at 5 on a scale of happiness from 1 to 10. I probably wouldn’t be as forgiving if there were more competition in the industry, but if there is, I don’t know which sites are competitive with FBG's offering. Give me more dynasty content.
I know FBG likes to advertise that it produces 50,000+ of pages of content each year, but I don’t care. Here are the things that I use/listen to at FBG:
-- Waiver Report – Waldman / Offensive Upgrades/Waiver – Waldman (6 pages per week)
-- The Audible (at least the Waiver Wire Special, and a combination of Week Recaps and Week Previews) (worth lots of pages per week)
-- Target Sorter (46 pages per week)
-- Depth Charts (11 pages per week)
-- My weekly cheatsheet (inseason) (mostly for Bloom’s rankings) (10 pages per week)
-- Football Guys News Blogger (Pleaes provide option to only show “Our View” entires on the website like in the daily email. I like reading the news on the website but I don’t read often because there are so many non-“Our View” entries. I don’t usually read the emails because by the time the news has been sent to me, it’s already a day old.) (8 pages per day = 56 pages per week)
-- Offensive Sleepers – Henry (11 pages per week)
-- Buy Low/Sell High – Bloom (MY FAVORITE ARTICLE) (3 pages per week)
-- Roundtable – Staff (I only read Waldman’s and Bloom’s comments) (14 pages per week)
-- Dynasty Rankings (14 pages per 3 months)
-- FBG contest (lots of pages)
There are approximately 200 pages of content that I am interested in any given week. That comes out to 3,400 pages per season. On top of that, there are probably another 1,000 pages of preseason content that I’m interested in.
For a full season, I’m interested in about 5,000 pages of content. So that’s 10% of the content that FBG advertises that it produces. In other words I’m interested in only 1 page of every 10 pages of content at FBG. There’s a lot of fluff that I really don’t care for.
Feedback for the content that I do not care for:
-- Please avoid wasting my time by rehashing what is already common knowledge. Spend your time on insights and back them up with why you believe in your insights, even if they’re not that great, you may point something out that I had never thought of before. I like that.
-- For the most part, I don’t care about stats. I don’t care about historical records. I care about this point forward. I do care about how many points opposing defenses give up and if a particular player has dominated a team in the past, but aside from those and a general game log, I don’t care.
-- Make your article titles descriptive. There are numerous article names on FBG where I don’t have the slightest idea what they contain. I don’t have a lot of time to spend clicking on random, undescriptive articles. I tried that once, but week-to-week, I forgot that I already clicked that article in the prior week, which I didn’t like at that time. Make it intuitive and I’m more likely to read your content. Don’t get fancy with the names. It’d be great to have a secondary line of text with a few words describing the content of the article like the forums have below the thread titles.
-- Make sure you bold player names in articles that contain lots of text. I’m not interested in reading long articles. I’m only interested in my players and preemptive pickups so bold the names so it’s easy for me to find these players.
FBG, I beg that you listen more to your dynasty manager subscribers. For years in the forums I have read numerous posts describing the lack of dynasty content on the website, including the lack of in-season dynasty rankings. It’s time to change. Make things better.
I can speculate that dynasty managers spend more time researching so give them the content to research. It’s fair to say that a dynasty manager is more willing to pay for content, so give your customers what they want. It’s safe to say that if you better satisfy a need in the marketplace, you will be rewarded with more paying subscribers.
Make it happen.