Here is the latest from the Arizona Republic online about this:
No amount of spin can excuse pitiful cheapness
Oct. 29, 2003 12:00 AM
The sign held up Monday night for all the world to see sent a strong message:
Arizona
Blesses
California.
Well, we may send our blessings, but we sure didn't send much of our cash to help out our neighbors in this time of tragedy.
I would have thought that an unplanned bonanza of free football would have led to an unfettered bounty of generosity from the fans and merchants who understood that their gain Monday night was someone else's loss. Someone else's incredible loss.
But no. It seems there were more "Big Weenies" in Tempe on Monday night than the ones being sold by the hot dog vendor.
According to a final count, 65,000 people piled into Sun Devil Stadium to watch a football game that would have been played in San Diego but for the devastation that has beset Arizona's favorite city by the sea. Sixty-five thousand people, given the chance to see an NFL game for free. The only cost - to them, at least - was the need to walk by Cardinals cheerleaders and players who held buckets, asking for donations to help the fire victims in San Diego.
A whopping $225,000 was raised for the relief effort.
"That's great," Tempe Mayor Neil Giuliano told me. "I think that's pretty good, that's a quarter of a million dollars."
Or put another way, it's $3.46 from every fan who got free admission to Monday night's game. That's the equivalent of half a beer.
That's not great. It's pitiful.
More pitiful still when you realize that while some people were dropping hundred-dollar bills into the buckets, others were dropping in Pokemon coins, play money, Iraqi money, Mexican money and the ever popular Sonic coupon for Cherry Coke. I'm sure the fire-parched victims of San Diego will really appreciate the Sonic coupon for Cherry Coke.
Just as the Super Bowl-parched politicians of Arizona appreciated the opportunity to showcase this city. "If we could do this in 24 hours," Gov. Janet Napolitano told a reporter during the game, "think what we could do with a couple years' notice."
Yeah, we might be able to raise $250,000.
I, for one, am underwhelmed and surprised because people here have always stepped forward when the need is there.
Some chalk it up to college students, or to the kind of crowd that turns out to get something for nothing. "Unfortunately, people are cheap and always look for a free handout," said Julian Wright, co-owner of the Library Bar and Grill on Mill Avenue. "And football fans, they're not the classiest crowd."
I guess not. While this crew was too cheap to pony up for the fire victims, it seems they had plenty to lay out at Wright's bar, which was packed Monday night, and at Hooter's, which did an extra $10,000 in business, and at other watering holes.
None of which, to my knowledge, has donated a single cent of unanticipated profits to the fire-relief efforts. Nor have the hotels. Nor has ASU, although school officials insist they made no money off the near-capacity crowd.
To be fair, the people who profited from San Diego's misery probably didn't have much time to think about such things in the mad scramble to get ready for some football on Monday night. But by the light of day Tuesday, one thing was clear:
We look cheap. Sending $225,000 to help the people who host us every summer when we flee a different, less deadly sort of inferno? We look really cheap.
There is a way to change that. The money donated from Monday's game will go to help victims of the worst wildfires in California history. If you'd like to send a tax-deductible donation to bolster Arizona's offering, you can send it to the San Diego Fire Relief Fund, P.O. Box 609609, San Diego, CA 92160. The fund, set up by the Chargers and the NFL, will be administered by the San Diego Foundation.
It's our belated chance to make Monday night right.
Oh, we may have proved we can put on a Super Bowl. But we did nothing to showcase ourselves as a super city.