http://www.empireofsoccer.com/?p=5017There are times in life, as in sports, that you can draw a forgone conclusion. For instance, if you thought anyone but the Los Angeles Galaxy were going to win the MLS Cup in the final year of David Beckham’s contract, you simply weren’t paying attention. Likewise, if you believe for a second that the 20th team in Major League Soccer won’t be the New York Cosmos, you simply don’t know the gravity of the situation.MLS Executive Vice President Dan Courtemanche doubled (or perhaps tripled or quadrupled at this point) down on the leagues commitment to having a second franchise in New York while speaking to the Sacramento News. Sacramento recently threw their name into the MLS hunt following the footsteps of fellow front running cities Las Vegas, Minneapolis, Miami, Detroit, and Atlanta.For the better part of two years, the leading group vying for that coveted 20th spot has been the New York Cosmos, but things have certainly changed over the past four months. In fact, saying things are going badly for the Cosmos group would be like calling the bombings of Hiroshima and Nagasaki a fireworks display.Real estate mogul Paul Kemsley and fellow carnival barker Terry Byrne revived the Cosmos Circus in every sense of the word. From day one, Kemsley enlisted soccer legend Pele to help persuade the owner of the Cosmos name, Peppe Pinton, to relinquish control of the trademark in order to begin the organizations rebirth.Pinton was wary to sell the Cosmos name to an upstart MLS back in 1995 thinking the new league was going out of their way, in structure and philosophy, to create a separation between themselves and the old NASL. With time, the emergence of NASL history began to come back from the dead, including names like the San Jose Earthquakes (formerly the Clash), and most recently, the Seattle Sounders, Portland Timbers and Vancouver Whitecaps. Suddenly, the idea of selling wasn’t a bad idea. Besides, Pele was going to be a part of it! How could he say no?The acquisition began a 24 month roller coaster that saw the Cosmos name and likeness reborn. Old names of the foregone era like Carlos Alberto, Shep Messing and, of course, Pele, were brought back into the fold to create the illusion of transition to a new generation of Cosmos fans. Big name soccer icons of the past twenty years were absorbed and put into honorary executive positions such as Manchester United legend Eric Cantona and American pioneer Cobi Jones to further enhance the teams credibility. A deal with Umbro created a fashionable apparel line for the new generation (which was hungry for some old school fashion). In an attempt to show they are building on the soccer level as well, the Cosmos put their name onto BW Gottschee’s, one of the most reputable youth organization on either coast to begin their “developmental” system. They even plastered the teams name on a wonderful World Cup style amateur tournament – The Cosmos Copa – which brought the aspiring clubs name to the grassroots level.The circus created a wonderful facade; good enough to somehow land a spot as the foil at Old Trafford in a testimonial match in honor of Paul Scholes. In the end, however, the beautiful “big top” tent housed an empty stage. Kemsley would soon be shown the door as his continued promises and over selling of a baseless product created a deficit the group could no longer bear to endure. He left behind a monumental debt to the Gottschee program that forced the youth soccer group to bring about a lawsuit against the team for a reported $480k.Saudi Arabian outfit “Sela Sports” became the majority owner, and has quietly begun to clean house. Now, who are Sela Sports? They are a middle eastern sporting conglomerate that has been heavily invested in the birth of soccer in Saudi Arabia. They began as, and continue to be, a player representation agency, but their interests have expanded into sports event planning, management, implementation and branding. By their own account, they are a “$40 million” a year outfit, which may be large in some circles, but is a far cry from the kind of ownership MLS is looking to secure – especially with a franchising fee that is upwards of $100 million.For their part, Sela has put communications to a grinding halt with only bits and pieces of information being leaked to the media. One of the groups first moves was to pay off the Gottshee debt, shelling out over $200k with another payment due by early next year. Just this week, Terry Byrne resigned from the group along with Cosmos communication director Theresa Tran in another sign of forced turnover. Interestingly enough, however, several of the teams ambassador’s, including Eric Cantona, continue on with the current group.Clearly, things haven’t been peachy keen in Cosmos land. In fact, other ownership groups have begun to spring, including an interesting conglomerate headed by former CONCACAF big Chuck Blazer and former New York Jet turned asset investor Curtis Martin.Still, the romance and persistence Garber has with New York City should tell you something. Look at what has been happening in Cascadia; the Seattle Sounders have been drawing nearly 40k fans on average. The Portland Timbers have created one of the most vibrant atmosphere’s in all of Major League Soccer with the attendance to match. The Vancouver Whitecaps, who were utterly atrocious this season, still managed to average 20k out of a possible 27,500 at Empire Field (great name by the way).All three NASL sides have built upon their heritage to create a revolution in American soccer. Meanwhile, in the capital of the world, the New York Red Bulls have created a gorgeous, state of the art stadium, brought in big name players, and still haven’t been able to create the buzz Cascadia enjoys. Yes, attendance numbers have been on the rise since the erection of Red Bull Arena, but they are yet to get a foothold in the World’s largest and most competitive media market.What’s missing? The conclusion seems quite clear; getting a foothold in New York City proper isn’t enough – the Cosmos name has to be attached to it. For all of his carnival barking, Kemsley did make one thing quite clear; the Cosmos are still a household name both here and around the world. There is a strong history behind the name that will bring instant credibility and interest from the uninitiated. A 20th franchise bearing the Cosmos name in New York proper may be the final missing piece in Major League Soccer’s quest for relevance in New York City. I mean, let’s face it; if New York proper doesn’t have a strong team that is embraced by the masses, how can MLS ever break the barrier of media coverage that plagues soccer to blurb status in the news capital of the world?This isn’t a condemnation of the Red Bulls organization either; they have done much good in their quest for relevance. Still, logistical barriers, and, quite frankly, a name that bears no weight to the local area, puts the team behind the eight ball.Clearly, for the many millions they may have, Sela Sports won’t be able to head the effort alone. As has been the case with many MLS franchises as of late, a conglomerate of interests would help facilitate a strong bid for that 20th spot. And who knows; in the end, we may be looking at Pinton’s Ransom part II with the highest bidder winning the most honored named in American professional soccer history. No matter how it comes about, put your money on this; the Cosmos name will return to the professional ranks sooner rather than later.