http://www.packers.com/news/stories/2010/03/12/1/
by Mike Spofford, Packers.com
posted 03/12/2010
The Packers officially unveiled their third jersey and uniform for the 2010 season and beyond on Friday at Fan Fest, and it's a re-creation of the team's uniform from 1929, the year of Green Bay's first world championship.
That year actually marked the first of three consecutive titles, as the Packers recorded a 34-5-2 cumulative record in official league games from 1929-31. The Packers have won 12 world championships in all.
"We wanted to celebrate the history and tradition of the Packers," President/CEO Mark Murphy said. "Those who remember history and follow the history of the Packers know it was a very successful era for the organization."
The jersey is navy blue with the number on the front inside a gold circle. The circle and number are enlarged a bit from their 1929 size to comply with NFL regulations regarding jersey numbers. An enlarged number is also on the back, with a nameplate above the number, another modification that wasn't present in 1929.
The helmet is a solid brown color without a logo to best simulate the leather helmets worn during the era. The uniform pants are a tan color.
"Some teams use different colors, like the Bears have had an orange jersey, but for us what really makes sense is to have a historical jersey and uniform," Murphy said. "What's exciting about this is it's so different. The colors are different, and I think our fans will really enjoy this."
NFL teams are allowed to have a third jersey that they can wear for up to three games per season (no more than two home games) over a five-year period. Murphy said the Packers would wear it for home games only, and for one or possibly two games this coming season, with potential future use to be evaluated. Which game or games will depend on the team's schedule, which will be released sometime in April.
"It would be nice to use it against one of the original NFL teams we played in that era," Murphy said. "But I don't know if that's possible."
The re-creation of a historical jersey has been a coordinated effort between the administration and the football operations headed by General Manager Ted Thompson. Working through the league, the team started the process roughly a year ago, wanting to focus on a historical jersey that had not been previously used in "throwback" games.
In their 2001 Thanksgiving game in Detroit, the Packers wore replicas of their 1939 uniforms, while in the NFL's 75th anniversary season in 1994, the team wore 1937 uniforms.
"I think the players will really like this, especially the younger players," Murphy said. "They probably have read and heard a little bit about our history and tradition, but to actually wear a re-creation of a uniform that our team has worn will be exciting for them. We'll have a lot of fun with it."
The third jerseys, as well as the accompanying sideline apparel that the coaches and support staff will wear during the game, will be available to fans in the Packers Pro Shop at a later date. Murphy anticipated that would be sometime around training camp or the start of the regular season.