I wasn't meaning that they made a boatload of money just that they are trying too hard on the image part being all about them to squeeze out whatever money they can. Just as you said, they don't make a ton so their focus has shifted to try and maximize that opportunity.I think the athletes have changed even if the sports haven't exactly changes. I think the athletes are in it for themselves now where before it was more about country and pride to represent your country. Many athletes are now more about their image, brand, and future money and it really degrades the purpose of the Olympics to me.I dont think the athletes or sports themselves have gotten worse. There was the one year where the US Gymnastics team was seemingly more interested in being divas than winning, and they unsurprisingly disappointed, but outside of that, I dont know that the sports have changed at all.
This is especially so in the "marquee" sports like gymnastics, swimming, track, etc. I think it's why I like a lot of the lesser known sports because the athletes are not as "look at me". It's more really about representing your country.
Olympics are one of the few if not only areas where women make more money off competing. But it is still tiny. The number that can parlay Olympics into a career of some sort is a handful, and rarely can they cover their lifetime expenses to that point.
Also feel like recognizable Olympic athletes is in decline. Probably due to letting pros in.