It's mainly a joke, but the opinion side of that paper seems to be turning into Romper Room. I'm sure the people on the "news" side of the paper are probably mortified.
There's a place for editorial opinions, but they really should be separate from news reporting -- like, the same institution should not do both, IMO.
There should be news reporting agencies like Reuters, and there should be aggregators of opinion pieces like The Atlantic. And the opinion pieces should have fact-checking and editorial standards just like the news pieces do. But putting both together in the same publication is a bad idea, IMO. It made sense when newspapers were physical papers that went out for delivery. There was an economy of scale in delivering both kinds of pieces at once.
But today, both the New York Times and the Wall Street Journal devalue their news organizations by tying them to dumb editorial opinions.
Unfortunately, I believe it's the opinion pieces that drive sales. The New York Times, the Washington Post, and the Wall Street Journal all have roughly the same news. They are distinguished mainly by their opinion columnists. Would you rather read Frank Bruni or Megan McArdle? Individual opinion columnists have their own brands, while individual news reporters generally don't. (Maggie Haberman is probably the political news reporter with the best name recognition, but how many people choose the NYT over WaPo because of her?)
The traditional business model appears to be in for a challenge. The top opinion writers seem to be able to make more money going it alone on Substack than by working for large publications. (The top 10 writers on Substack collectively make more than $15 million per year in subscriptions already, and it's just getting going. I doubt any writer at the NYT comes close.) If the Substack model draws away the best opinion-writing talent, leaving the traditional papers to mostly cover just the news, I don't know how that will affect the industry.
On the one hand, it will separate news reporting from opinion writing, which I'd view as a positive development. On the other hand, it would make it even harder for news publishers to remain viable (to the extent that the opinion pages subsidize the news), which would be a negative development. On balance, who knows?