Here’s an X post which should link out to a WSJ article on the conundrum Apple is with pricing. Basically the China tariff eats into half the profit margins for phones and even if Apple wanted to bring the manufacturing to the US, the labor costs would be about as much of the tariffs. I think everyone can guess who is eventually going to up the price to maintain margins:
I believe Apple has 40%+ gross margins. I don't think Americans (especially in this environment) are going to pony up 34% more for a new phone on their regular upgrade cycle. I'd guess that means Apple is going to have their margins squeezed...or for sure a precipitous revenue drop. Which is why their stock is down.
That's not an opinion on if this is good or bad, just an assessment of the likely outcome if nothing on the tariff front changes.
This is the ultimate fallacy of the tariffs. Apple is a great example, whatever they might save in duty doing the final assembly here they lose in labor costs, and likely then some. So we are left with demand destruction which will ripple thru every industry. They left semis untouched but if nobody buys phones and cars because they are too expensive nobody buys semis anymore either.
Yes, but I also don't think the answer is that simple and that its completely knowable right now because a) things will change and b) market dynamics will drive.
Maybe Apple does final assembly here, which drives up cost, but creates jobs here. Impact?
Maybe Apple absorbs margin reduction of 15% to maximize demand based on new optimal equilibrium point. Gov't collects tariff, Apple aborbs some stock hit. Consumers pay some more. Consumer elongate replacement cycle and shift some spend elsewhere.
Maybe Apple tries to hold margins. Gov't collects tariffs, apple takes large demand hit, consumers shift spend to other things (increasing domestic purchases?).
Again, less about good or bad, but that I don't think what happens is a simple point A to point B or that every element of the ripple is good or bad.