Forgot to post here, but I took my daughter and twin boys to a BROS the other day - our first trip there together. Usually a SBUX family, I jumped at the chance to take them as part of a due diligence trip as it's been quite some time since I ordered anything from a Dutch Bros. Even brought the doggo along as he likes to visit drive-thrus.
6pm on a Sunday, the line was probably 5 cars deep. Gal came to the car with a tablet to get our order, super friendly, suggested we download the app for free stuff in the future, which my daughter did immediately. Line moved pretty quick and while waiting, my older son texted in and asked me to get him a blended kicker, and when we got to the window, I asked to add that to our order. No problem, gal happily added it and told me it was on the house! Even gave the dog a little pup-cup with dog treats and whipped cream. Happiest dog in the world.
Kids sucked down whatever it was they got, really liked their sugary iced bangers and have already asked to go back, so BROS got their hooks into the Malaise kids. Should be good for business.
I would note that BROS is expanding into states like Texas and Florida where it's not getting any cooler. I imagine these iced sugar caffeinated concoctions will sell very well down there. Stock sitting at $70 which is expensive, but while SBUX has reported disappointing news and sluggish outlooks, BROS is doing quite well and seeing incremental growth. I'm remaining bullish on this one, though I have mental stops at $65 and $60 would be a puke out event for me. But I think it could test the 52-week level as well.