I don't think it's East Coast snobbery. I'm sure ESPN and the rest wouldn't have minded seeing Dallas or Green Bay in the NFC Title Game right now, and Indianapolis isn't on the east coast last I checked. The sports media, and presumably NFL execs, will always prefer some combination of: (1) teams with nationwide fan followings; (2) marquee players (Favre, Manning); and (3) compelling storylines, i.e. Colts/Patriots again, with all of the various subplots. That helps grab the casual fan. True football fans of course will always be interested in championship football no matter who is playing. Our (non-homer-type) interest is simply in quality NFL action.

It's all about the $$, and aside from Pittsburgh, the Carolina, Seattle, and Denver markets are terrible.
Even Pitt is small potatoes compared to Philly, NE, or Chicago.
What are you talking about? Denver has a whole time zone dedicated to it (because noone likes Arizona). In addition, Denver is probably top five favorite in Nevada where I live. You must live in the east somewhere.
Not saying it's a small market. They just won't spend the $$ on licensed product that fans do in Chicago, NE, Philly, or Pitt.Pitt also has the added plus of not having won in 30+ years.
I'm not making this up. I'm in the licensed sports industry, and the numbers right now for Denver are not great, and haven't been great all year. There may be a situation like Chicago with the White Sox with a large number of "fans" buying Champ product that didn't buy product previously. But, right now, the NFL is not thrilled with the numbers from Denver, Seattle, or Carolina...especially compared to what they could have been with Chicago.