Can’t think of a single one but what do I know about me?
Try this exercise;
• is there a particular brand of gas you prefer? Are you a chevron with Techron customer, or do you think that’s dumb so you’re flying J all the way?
• Do you prefer Nike or Rebok? Or other?
• coke or Pepsi? Why? Both have changed formulas so many times over the last few decades that they’re barely recognizable to the original, yet people still prefer one to the other and are fiercely loyal.
• if I gave you a list of electronics brands, could you put them in an order of quality? Have you actually owned every brand on the that list, or is it just something you know, like Sony is the best but Panasonic is the worst?
• do you have an Apple phone or an android? Does it matter to you? Do you know why you chose one over the other?
Marketing is everywhere and all the time.
Why are we here posting at FBG? There are a ton of FF products out there. I can answer it easily - I was looking for information, and FBG was one of the links that came up. That’s not free for companies - that’s advertising on a search engine for visibility. FBG came up because FBG pays Google to make sure FBG comes up.
Then while on the site I saw ads for their premium content, and became a premium subscriber. Again, ad placement on something I searched for led to a purchase.
@Joe Bryant (or someone on his team). understands advertising in a way I really need to learn better, because it’s super effective.
I’m just saying, you’re absolutely making decisions based on some form of marketing.
All way off topic, but an interesting subject.