#6 - Nine Inch Nails - Closer
Seems a little early in the morning for this...
The Downward Spiral was easily the most anticipated album of '94 among the industrial/goth set but it wasn't remotely the kind of thing that record stores would stay open past midnight to sell on the day it dropped. Totally shocking to all of us how huge it got, which created a little bit of a crisis in conscience in the community.
In the early 90s, I would roll around in my POS car with the black NIN sticker adhered to the bumper. It was a kind of a little club - see someone else with the sticker and give a wave, like the same kind of thing that happens with Jeep Wrangler drivers except with misfits instead of d-bags (apologies to any jeep owners here). In the first few weeks, everyone in the scene loved
The Downward Spiral, recognizing it as a giant leap forward that expanded on the best attributes of
Pretty Hate Machine and
Broken. Until MTV put the
Closer video in heavy rotation...
Looking back, the idea that
TDS and
Closer marked some sort of sellout by Reznor is nuts. Start to finish, the album is as dark and dense as anything in my collection, particularly compared to the generally dance-oriented
PHS that all of us adored. But for a while it didn't matter. I can vividly remember walking to class one day and hearing
Closer blaring out of the open top of said Jeep Wrangler - one with a Pi Kappa Alpha sticker on the back - driven by the same kind of meathead who yelled "freaks" as we walked by his frat house on University Ave on the way to Netherworld.
Do I sound bitter? I sound bitter, don't I?
For a while. the true scenesters would vacate the floor when the DJ played
Closer, rec.music.industrial became over-run with arguments as to whether Trent sold out, and NIN stickers starting showing up on a much nicer set of automobiles. All good now, though. Ridiculous to think that a song with the lyric "I wanna #### you like an animal" was some sort of craven attempt for commercial viability, and even if it was, so what?
Closer