Its probably more accurate to say they did sham interviews to comply with the Rooney rule, rather than to skirt it.
Exactly. The rule is intended to give minority candidates better access to opportunities. You can't force someone to have legitimate interest in every candidate but you can require they give it a shot. This is like telling your kid "I know you don't like ballet. I didn't either. But I already paid for three sessions so how about you just go to those three and after the third one we'll go to IHOP and brainstorm what to try next?". Maybe they hate ballet and never go back, maybe they make a friend along the way and that friend later gets them into soccer. Maybe just maybe they actually do like ballet and they keep at it. And hey, I get french toast with blueberry syrup regardless of the outcome.
Everyone's focusing on the wrong thing with these sham interviews though. There is a TON of value just getting the interview. Where the Patriots may have had zero intention of hiring a person (I don't know who they interviewed), it's possible that someone goes into one of them and totally blows it out of the water. Sure, NEP may still hire Vrabel, but two things happen out of that:
1. They get interview experience. This is a much bigger thing that people realize. You don't always do well. You get caught off guard, you forget one of your talking points, heck sometimes you just don't get a chance to get your answers in before the interviewer moves on to something else. Every interview, sham or not, is an opportunity to practice. It's interesting timing, I have been in my current position for 14 years and I'm currently putting starting a job search and I'm absolutely terrified at the thought of having to interview because it's been so long.
2. NEP personnel go to the combine, to owners' meetings, to awards ceremonies, and they talk to each other. "Hey, we interviewed Joe Schmoe, he was darn impressive. I didn't realize he had blah blah blah going for him."
3. NEP personnel remember impressive people. When the VP of Coffee gets fired and later ends up with a new team, they remember how impressive Joe Schmoe was and he's got a much improved leg up. People have long careers and longer memories. Elliott Wolf is a young hotshot NEP executive. He was likely in on the process. If he gets a GM job next year with the Browns, he's going to have a Rolodex that includes a couple of minorities he interviewed this year and those people (I really should look them up) might just start with an advantage there.
I've been on sham interviews. I've been told before than I didn't have a shot at the job. I'll still take every one I can get because I get exposure I wouldn't otherwise have gotten and I'll take them because I know I can change minds on them.
One interview I went into the manager opened with "I just wanted to be up front, we have made an offer to someone for this position already.". I said fine but since I'm here I'd like to get to know more about the company and opportunity (it was a small startup with new technology). We spent 3 hours, did tours, met people, the whole nine yards. I learned a ton about who they were and met some key people along them way. Two days later I got a call from them - "We've determined you are the best candidate and rescinded the other offer and the job is yours if you want it.". I found out later it wasn't the hiring manager's decision. The position was a Sales Engineer role and the Sales Managers I met loved me and forced his hand to pivot to me.