I only think the NFL is worth billions and billions of dollars because they started scripting outcomes. Not every game mind you, but the ones that secure storylines and produce the most interest... yeah, why wouldn't they.
That's exactly the right question to ask.
And the answer for me is the same as I weigh most questions: How does the upside compare to the downside?
In this case, the upside of cheating to get the outcomes you want is negligible compared to the nuclear fallout that would happen if they were to be found cheating.
Now with sports book betting legal, it's more imperative than ever to have a product with integrity. But it's been that way for many years. Since Shoeless Joe Jackson almost put major league baseball out of business.
Sure, Kansas City vs Detroit in a Super Bowl might have the most attention and drama of any matchup.
But it would be at best maybe 1% more interesting than Buffalo and Philadelphia. If that.
And the downside of risking the entire enterprise for a slightly better matchup just isn't feasible in my opinion.
Losing teams have complained about the fix being in for as long as teams have kept score.