It was Brad Allen's mistake. Period. The announcement is a red herring. What is so hard about this?
What the Lions clearly should & shouldn't have done
after the announcement has everything to do with rendering the announcement, that you & for those like-minded have placed so much emphasis on...
irrelevant! The crutch of your belief, which is Campbell's contention that he explained his reporting scheme to Allen pregame, has been kicked out from under you. You're probably not even aware of it. Pretty sad.
I know all the BS that you claim. But nothing changes the ref should have seen a 6'-7" 320 LB dude a few feet in front of him reporting as eligible. Even assuming the Lions heard (while they are busy calling the play and communicating and getting the play off before the clock expires with no timeouts), there is not anything they can do besides take a delay of game penalty. You think the ref making a mistake somehow shifts the blame and responsibility on to the Lions? That is a massive load of horse manure.
Just because the Lions DIDN'T choose to do something doesn't mean they COULDN'T have done anything. We have gone in so many circles on this I've lost track. For starters, they announced 70 as eligible. The reason the league does this is to . . . I know, this part may be shocking . . . to announce which players are considered eligible on the play for everyone to hear. The Lions have 23 coaches. We don't know what we don't know, but I feel pretty confident that there is someone on the Lions staff responsible for listening to those announcements . . . especially on the single biggest play of the season.
Campbell earlier in the week said he had no interest in speaking to the refs about the play while on the field, as it would have tipped the Cowboys off as to what was coming. I know he said he went over the play with the refs pregame "to a T," but we still haven't heard what that actually entailed. The former head of officials has explained that the refs would not have gone along with the part about 3 players approaching the ref to declare only one of them eligible. They would have told the Lions to only send the one lineman they wanted to report as eligible. Had they done that, there was a very high probability that 68 would have been announced as eligible . . . but the Lions didn't want to do that. This was their choice.
The entire pre-snap sequence of the play was to deceive the Cowboys to get them to not cover 68. Campbell and the Lions had the power to correct the play before it happened AND CHOSE NOT TO. Not having a timeout or having to take a delay of game was not a legitimate consequence. All Campbell had to do was say to the ref just after the announcement, "hey, we wanted 68 eligible, are you sure that's what they called?" and it would have been corrected. That was with the team still in the huddle. The refs pause games for any number of reasons, and that certainly would have been considered just cause where the Lions would not have been penalized. But again, Campbell CHOSE NOT TO. He wanted to preserve total secrecy and deception on the play.
The entire point of what the Lions were trying to do was to cause confusion . . . which is EXACTLY what they got. Except they confused the wrong people. I get it, it sukks to be a Lions fan on this one, and the refs bear SOME of the fault for the play getting screwed up. However, the Lions ALSO bear some responsibility for the way they went about the play design. Again, I have seen NOTHING from the Lions to concede that the play as it went off was unfair to the Cowboys. Detroit wants their pound of flesh (and the 2 points) that they feel THEY EARNED. Except they didn't earn them on the basis of running a fair play. As things turned out, that's not 100% their fault, but they had the chance to fix things and opted not to.
People wonder why 70 was the one declared eligible. Think about it, a 6'7", 330-lb lineman runs all the way across the field to the referee to NOT declare himself eligible. There is NO REASON for him to run over to the ref EXCEPT TO declare himself as eligible. That's the only possible reason for him to go there instead of directly to the huddle. That's the process for linemen to come in and get declared eligible. Sure, it's not against the rules to do what he did, but to suggest the refs totally were at fault when the linemen followed exactly the steps he would do to get declared eligible and then say "sorry, just kidding," then that's on Detroit.
I suspect that at some point the league actually will change the process for players reporting as eligible. I would expect they will spell out that players entering the game from the sideline will only be allowed to enter the huddle and not approach the ref unless they are reporting as eligible. And players on the field will only be allowed to return to the huddle and can only approach the refs if they are reporting as eligible.