@Gally - good stuff regarding your son's journey and some really good advice in here.
My son is a high school senior going through this as a kicker. He only started kicking as a junior last year because the team didn't have a kicker and he had played soccer. So he just went out and kicked. And now he wants to kick in college. So we have been going through this recruiting journey as well. Last year was his first year ever playing football - he loves everything about it.
He went to three camps last summer. Two of them were prospect camps and one of them was a school's specific camp. He has had three offers for kicking and all three offers came from one of the prospect camps. We had campus invites from all three schools and went to two of them. So at this point he has narrowed his choice to one school. These are smaller schools - NCAA D3.
My son is a big kid: about 6'1" and 170 pounds. With room to add another 20 pounds of muscle easy. He is a pretty good kicker now but his potential is sky-high once he gets into a college weight program and is with proper coaching. His high school coaching is a joke.
As we have gone through this process, we've learned:
1. Send direct messages through Twitter when possible. This is the platform these college coaches are using. At least in football. We tried email and I don't know if we ever got a response by email. I also personally sent the coaches direct messages through twitter thanking them for the college visits and such. And after the prospect camp I always sent a follow up thank you to the coach or recruiting coordinator, and always got a response to those.
2. Have him tag and follow and comment on the team's twitter feeds.
3. Keep at it. He will be able to go somewhere, as there are a ton of colleges with programs that will fit him.
On our very first college visit, the first thing the head coach said was something we kind of stuck to during the visits:
"When you are on our campus, pay attention to the people. Not just the football team or us as coaches, but everyone walking around. Ask them questions. See how they interact with you. See how we as coaches communicate with our team. We want your son to be comfortable with the school and everything about it"
So we did. We paid attention to everything about that. We saw how the coaches talked to their players before, during, and after the game. All the people on campus. And everything about that program was amazing. So when we went on future visits we took that same approach.
I think every kid needs to identify what is important to them as far as the sport is concerned. For our son, he wants a chance to play. He could probably walk on at a D2 school, but for him D3 is a better fit. And the whole situation has to be a good fit:
1. Do they have my major? My son is going into Sports Management, and the school he has narrowed it down to has a Sports Business major.
2. Are they in a good location for internships and future opportunities?
3. Will he get a fair chance to play?
And his choice checks all those boxes. Incidentally he wants to go with the first school he visited. They were amazing there. And the second thing that head coach said was:
"If your son chooses our school, he will get to play college football. We field a varsity and junior varsity here, and your son will play on one of those teams and he will see the field. He will be a college athlete and get to play."
So he will get to play with the opportunity to play varsity if he wins that job. So for your son, just figure out the most important things he wants out of this and go for it.
It's an amazing journey.