It's crazy how this movie got made. Cassavetes' (the director) wife Gena Rowlands wanted him to write a play about the hardships women were facing during that time. He wrote a play, and he and Rowlands felt it was too intense for Rowlands to have to do every night in a play, so he made it into a screenplay for film. No studio wanted to finance the film or distribute it. They said nobody is interested in watching a crazy middle aged woman. Cassavetes mortgaged his house, and got backing from actor friends. Peter Falk contributed $500,000 of his own money. They had students from the American Film Institute work on the film for free, and they stole power from powerlines. They had no studio, so they filmed the house scenes in a run-down house. They also cast Cassavetes' and Rowlands' mothers, their children, another actor's kid, and Cassavetes godson. Rowlands did her own makeup, bought clothes from a thrift store for costumes, and they had to use the dry cleaners every night since they had no duplicates of the clothes.
When nobody wanted to distribute the movie, Cassavetes called theater owners asking them to run it. He was known in the art-house community for his past films. Cassavetes and Falk showed the film at colleges doing Q & A afterwards. They had college students trying to help get it distributed, and some small theaters agreed to show it. It was the first time in the history of motion pictures that an independent film was distributed without the help of sub-distributors. Their big break came when it got shown at the New York Film Festival, who originally refused to show it. Martin Scorsese said he would pull his own film from the festival if they didn't show Cassavetes film. Critics loved it, and Rowlands and Cassavetes would end up getting Academy Award nominations. The film made 6.1 million, and all the money went to the cast, crew, and their investor friends.