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What is a golf influencer? (1 Viewer)

JohnnyU

JohnnyU

Footballguy
I see Paige Spiranac in the news and is referred to as a golf influencer. What does that mean? Is it she’s not good enough tor the LPGA, but is attractive and popular on social media? Seems kind of silly to me. Is she a more athletic Kardashian?
 
JohnnyU said:
I see Paige Spiranac in the news and is referred to as a golf influencer. What does that mean? Is it she’s not good enough tor the LPGA, but is attractive and popular on social media? Seems kind of silly to me. Is she a more athletic Kardashian?
Click to expand...
She was on the LPGA at one point (not sure if she still is though) but I'm sure she makes far more money off of endorsement deals than golf. She was the top spokesperson for Pointsbet at one point.
 
She was never on the LPGA. She got like 1 sponsors exemption into an event overseas (I think we all know why) nearly collapsed under the pressure and basically stopped trying to be a pro golfer.

She's a better golfer than like 99.999% of us, but nowhere near professional level.

She's a hot chick on Instagram who shows a lot of skin and talks about sports so horny dudes follow her. And because of that, brands pay her to advertise for them.

Good for her. Use what ya got
 
Other examples:
  • Rick Shiels
  • Grant Horvat
  • Good Good (a group)
  • Peter Finch

People who play golf, typically offering content on Youtube or Instagram.

The eyeballs drawn, and time spent on that kind of content, dwarfs what professional golfers draw in. Most golf companies are moving away from sponsoring pros beyond the provision of equipment and instead into major deals with these influencers (see, e.g., Good Good x Callaway).
 
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
 
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
I get it, influencers have moved the world toward Idiocracy.
 
JohnnyU said:
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
I get it, influencers have moved the world toward Idiocracy.
Click to expand...

Sir may I introduce you to Twitter? We were at idiocracy 5 years ago. This week's most popular tweet was about "popping your vagina into another person's vagina in front of the world". And it was a political tweet.
 
Last edited:
FreeBaGeL said:
JohnnyU said:
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
I get it, influencers have moved the world toward Idiocracy.
Click to expand...

Sir may I introduce you to Twitter? We were at idiocracy 5 years ago. This week's most popular tweet was about "popping your vagina into another person's vagina in front of the world".
Click to expand...
I don't have a twitter account. Is that the most popular tweet based an algorithm for you or is that the most popular tweet for everyone that uses the platform?
 
JohnnyU said:
I get it, influencers have moved the world toward Idiocracy.
Click to expand...
Have watched NFL talk shows, congressional hearings, the Lifetime Channel, or most reality shows? The rush towards Idiocracy began years ago, and we're already past it.
 
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
she’s better than a pretty good golfer, fat perez is a pretty good golfer and him and the bob does sports crew is solid, there are girl golfers who are influencers that never sniffed an lpga event.
the ffa at one time said they could beat rousey in a fight so i hold low expectations in here with golfers who think they could beat her in a round from the back tees.
 
JohnnyU said:
I get it, influencers have moved the world toward Idiocracy.
Click to expand...
It's just a different world for promotion.

Pretty much every kid does not watch TV anymore. They watch YouTube. Tik-Tok. Instagram. Small snippets of videos. And they follow people on a regular basis. So traditional advertising doesn't reach these kids. It's done through product placement and usage by the people making the videos. And it could be anything obviously. It's just a different mindset for us old fogies.

Perfect example: my nephew does this. He loves to fish (my son does also.) My nephew has a YouTube channel supported by Instagram and other social media sites. He just films himself catching fish and the kid is just a natural at presenting information. He's been doing this for about 18 months. He has a few hundred subscribers but gets several thousand views for his videos. So he's gaining traction and just recently received a sponsor that is gonna pay him a little bit every month to use some of his products.

Same with my son. He's had his own online lure company for two years now. Now that he is 15 he's starting to support it by creating videos and content of him fishing. His short videos are getting a thousand views on instagram and such. His plan is to monetize this as well.

This is how marketing is done these days. Forget everything you know about traditional advertising. This is what's going on NOW.
 
Yeah one of the girls I'm seeing does this for weed companies. Whatever new brand/white-label strain/vape maker/dispensary/etc sends over whatever new thing they're coming out with, and she posts a short instagram of the product/flower/edible/etc with some hashtags and links in exchange. It's a gig :shrug:
 
CGRdrJoe said:
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
she’s better than a pretty good golfer, fat perez is a pretty good golfer and him and the bob does sports crew is solid, there are girl golfers who are influencers that never sniffed an lpga event.
the ffa at one time said they could beat rousey in a fight so i hold low expectations in here with golfers who think they could beat her in a round from the back tees.
Click to expand...
That really depends on what tees she is playing IMO. For a woman to get the same slope/rating as a man playing the back tees, they'd have to play 6400-6500 yards, which is the normal men's tee. I see people all the time saying that you couldn't beat so and so from the back tees while ignoring that if you're playing a woman who's on the front tees, they're playing a way easier course slope/rating wise.

That said, she's a solid golfer. I figured anyone not at least a 5 or better handicap probably struggles to bring her down. Guys like Grant Horvat, Garrett Clark, and Fat Perez are all scratch or better, so unless there are some SERIOUS golfers here, then those guys are gonna take down most of the FFA.

The thing that is getting BDS and Good Good so many views though is their editing teams. Those channels are top notch productions at this point, as good as any tv show. The behind the camera guys are the real driving force of these channels.
 
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
When I saw the title, I thought "Paige Spiranic." She is actually pretty good at instruction. She deserves more credit for the quality of her coaching.
 
Caveman33 said:
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
When I saw the title, I thought "Paige Spiranic." She is actually pretty good at instruction. She deserves more credit for the quality of her coaching.
Click to expand...
Wait - she speaks?
 
Playing in Palm Springs this week and there was a group near us that had like 8 carts and a drone going. Apparently was Breezy Golf dudes.

The drone was a but much.
 
So I'm gonna sound like Chris Farley's bus driver character from Billy Madison, but I know a guy who knows a guy who knew Paige in the biblical sense. She was generous with private photos. He shared.

She's not unattractive if really attractive women playing your favorite sport is a thing.
 
culdeus said:
Ever since googling this Paige on YouTube I am now getting a lot more golf boobs on my feed. So thanks?
Click to expand...
When I followed her on Instagram, I got about a half dozen accounts of women (with profile pictures that some might call attractive) that followed me. I blocked as likely scammers.
 
The General said:
Playing in Palm Springs this week and there was a group near us that had like 8 carts and a drone going. Apparently was Breezy Golf dudes.

The drone was a but much.
Click to expand...
Bob Does Sports? I would have followed them around for a while. Fat Perez is the real deal.
 
CGRdrJoe said:
FreeBaGeL said:
I watch videos from guys like Rick Shiels and Good Good fairly regularly. The split their channels usually between teaching, reviews, and playing (sometimes against other influencers, sometimes doing challenges like trying to buy clubs for under $100 and break 75 with them, etc).

The production value on the bigger channels like those ones is usually pretty high, and they're usually quite entertaining.

Paige Spirinac is more the other side of golf influencers, which typically involves 3 steps.

1) Be at least mediocre at golf
2) Be hot
3) Wear skimpy clothes.

Paige is at least a pretty decent golfer. But I was going to mention in the "is it an advantage or disadvantage to be very attractive" thread that the 16th best golfer on FBG is good enough to get millions of followers if they were a hot girl.
Click to expand...
she’s better than a pretty good golfer, fat perez is a pretty good golfer and him and the bob does sports crew is solid, there are girl golfers who are influencers that never sniffed an lpga event.
the ffa at one time said they could beat rousey in a fight so i hold low expectations in here with golfers who think they could beat her in a round from the back tees.
Click to expand...

Yeah the last sentence was more in reference to the reels that pop up on my feed (guilty of perpetuating it, I know) where some 20 handicap golfer in a short skirt has a some useless clip with millions of views.

Paige is more a poor woman's Anna Kornakova except with social media. But the last sentence was really in reference to the notion that if you're an even semi competent golfer and look good in a mini-skirt you can get millions of views.
 
WDIK2 said:
The General said:
Playing in Palm Springs this week and there was a group near us that had like 8 carts and a drone going. Apparently was Breezy Golf dudes.

The drone was a but much.
Click to expand...
Bob Does Sports? I would have followed them around for a while. Fat Perez is the real deal.
Click to expand...
So iI didn’t know it was those guys although I do follow them on Instagram - I was laser focused on shooting my 96 😂

But the instastory thing showed up that evening (was PGA West Mountain Course) and one of the guys from our group caught it. I did wonder if the course was cool with them flying the drone. They also had cameras going from the tee box and the green (was a par 3).

Pretty cool niche these guys have carved out.
 
Zow said:
So I'm gonna sound like Chris Farley's bus driver character from Billy Madison, but I know a guy who knows a guy who knew Paige in the biblical sense. She was generous with private photos. He shared.
Click to expand...
I have a similar story and have seen the photos. :oldunsure:
 
A good example of how much "influence" YouTube and social media has on golf/sports and pretty much everything else is Rick Shiels on Nick Faldo's podcast.

https://www.youtube.com/watch?v=d91e-aQzDm4

First of all, holy crap even Nick Faldo has a podcast. Rick was the 2nd guest on Faldo's podcast. Jack Nicklaus was the first. Of all the other people in golf that Faldo could get on his podcast, it's kind of mind blowing that Shiels was the 2nd guest.

It's a great watch/listen. Very casual and goes in to how Shiels got started and how he got to where he is.

Edit: They also discuss LIV quite a bit.
 
WDIK2 said:
A good example of how much "influence" YouTube and social media has on golf/sports and pretty much everything else is Rick Shiels on Nick Faldo's podcast.

https://www.youtube.com/watch?v=d91e-aQzDm4

First of all, holy crap even Nick Faldo has a podcast. Rick was the 2nd guest on Faldo's podcast. Jack Nicklaus was the first. Of all the other people in golf that Faldo could get on his podcast, it's kind of mind blowing that Shiels was the 2nd guest.

It's a great watch/listen. Very casual and goes in to how Shiels got started and how he got to where he is.

Edit: They also discuss LIV quite a bit.
Click to expand...
I didn’t even think of Rick Shiels as a golf influencer for some reason. I have watched many of this guys videos on YouTube. Entertaining to listen to and he does cool tests, sometimes very funny.
 
The General said:
WDIK2 said:
A good example of how much "influence" YouTube and social media has on golf/sports and pretty much everything else is Rick Shiels on Nick Faldo's podcast.

https://www.youtube.com/watch?v=d91e-aQzDm4

First of all, holy crap even Nick Faldo has a podcast. Rick was the 2nd guest on Faldo's podcast. Jack Nicklaus was the first. Of all the other people in golf that Faldo could get on his podcast, it's kind of mind blowing that Shiels was the 2nd guest.

It's a great watch/listen. Very casual and goes in to how Shiels got started and how he got to where he is.

Edit: They also discuss LIV quite a bit.
Click to expand...
I didn’t even think of Rick Shiels as a golf influencer for some reason. I have watched many of this guys videos on YouTube. Entertaining to listen to and he does cool tests, sometimes very funny.
Click to expand...
he is my go to when my swing goes bad, especially with the driver for set up
 
The General said:
WDIK2 said:
A good example of how much "influence" YouTube and social media has on golf/sports and pretty much everything else is Rick Shiels on Nick Faldo's podcast.

https://www.youtube.com/watch?v=d91e-aQzDm4

First of all, holy crap even Nick Faldo has a podcast. Rick was the 2nd guest on Faldo's podcast. Jack Nicklaus was the first. Of all the other people in golf that Faldo could get on his podcast, it's kind of mind blowing that Shiels was the 2nd guest.

It's a great watch/listen. Very casual and goes in to how Shiels got started and how he got to where he is.

Edit: They also discuss LIV quite a bit.
Click to expand...
I didn’t even think of Rick Shiels as a golf influencer for some reason. I have watched many of this guys videos on YouTube. Entertaining to listen to and he does cool tests, sometimes very funny.
Click to expand...
Kind of an interesting one. He doesn't come out and say anyone should buy a certain product. He doesn't have a deal with a manufacturer because he says he wants to give an honest opinion, which I can appreciate. Some of the others have signed with manufacturers (Good Good, No Laying Up, BDS, etc.), Rick Shiels has gotten to the point that he doesn't need a deal like that.

Not long ago he ended his relationship with Nike because they were wanting more than he wanted to give. He does currently have a clothing deal with Lye & Scott.

I like that his clubs are a mixed bag. Ping driver, Cobra 3 wood, Titleist irons/Volkey wedges, Evenvroll putter.
 
I think there's a difference between golf (or really any genre) "influencers" and "content creators"

Rick Shiels aint the most charismatic dude on the planet, but he provides valuable insight on products and some decent thoughts on issues within the golf world. And lately, he's posted some pretty good course vlogs that showcase some pretty cool places that many of us wont ever get to see. Yeah....at the end of the day, he has sponsorships. And I'm sure he's making money from that. But I don't think his man focus is pushing products.

It blows my mind that the No Laying Up channel doesn't have 20x as many youtube subscribers as they do (131K as of now). I'm not a big fan of their podcast but the other stuff they do (Strapped, Tourist Sauce, some of other short film content they've done lately) is absolutely top notch content. Its film making. Its "art". It takes a while to catch on to some of their crew's inside jokes, but its still appointment viewing for me when they drop something new.

At the end of the day, its youtube/social media. There's a huge spectrum of stuff and there's something for everyone. Bob Does Sports is pretty goofy but it gives me plenty of laughs. (Joey Cold Cuts ordering "Supreme" tacos rather than just bare bones when they're tasked with eating 50 over the course of 9 holes killed me) I'll watch the longer videos from the Barstool Foreplay crew, but they're a mixed bag (sometimes they're just trying WAY too hard to be funny). And their short form stuff and the constant product pushing is pretty embarrassing. They're laughing all the way to the bank though, so good for them. Same deal with Good/Good and a few others. They have a format, people watch, they use that to sell stuff. Good for them.

The "hot golf girl" thing is obviously pure "influencer" territory. One girl did it and now any other girl with a sub-8 handicap and a nice body who "wants to dress comfortably" on the golf course is trying to copy it. And again....that's fine. I actually respect Paige a lot more now that she's literally bouncing up and down on instagram/tik tok advertising a gambling website. Just be who you are. If some people dig it and want to simp for you constantly (allowing you to make $$) more power to ya. If I could make 7 figures just being hot on the internet, I wouldn't care what anyone thought about me.
 
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