I think we've had this conversation in here before. I used to use Zara as a go-to for basics and the occasional sportier thing- had a great run on winter coats from there over several years. It used to be that every time I walked into one here in NYC, I'd find what I was looking for and more. Good quality and stylish enough to be interesting without being goofy. The last few years, that has changed. I've found their US stock to be very meh in terms of style and fit- not justifying the slight uptick in price over other big-box boutique stores. OUt of habit, I still look, but I honestly haven't bought something from there in years. Walked into one in Paris over the summer and it was far more interesting... but #### the french.H&M is #### for quality and fit, but they constantly turn over new stuff so you never know what you'll find in there. And I hear Margiella is designing a collection for them... which I'd be all over if there's a men's line.