And actually, Trump could have been seen by
more viewers than either Obama or Reagan. Nielsen ratings do not account for online viewing, which has grown sharply in recent years and is far more commonplace than even four years ago. CNN.com, for example, clocked 16.9 million live streams, tying with its Election Day coverage for the site’s top event (live stream tallies are typically not apples-to-apples with Nielsen’s strict methodology of counting average viewers, but are still additive). Plus, portals like YouTube, Facebook and Twitter
offered live streams as well.