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I also wonder how Elon expects to attract top talent long term with his archaic view on butts in seats. As Twitter loses its status, the brightest minds in the Bay Area will not put up with that “in the office 40+ hours per weeks” BS.

Elephant in the room is that Twitter wasn’t seriously broken. It didn’t need a massive overhaul.
 
Agree to be "extremely hardcore" or get 3 months of severance. :lmao:
Seems fine to me. That's not the way I would phrase it, but if my goal was to get rid of the "bring your whole self to work" crowd, this is part of how I would implement that purge. You have to get these people to self-select their way to some other firm.
I mean every company i worked for when we got bought out had to sign some pledge or some other document (not HR stuff thats different) and if you didn't you were basically let go. But it was never labeled hardcore or done publicly but i get the idea

I'm very fascinated with the whole "behind closed door is now handled publicly" phenomenon..... I'm not talking about just this situation but like players calling out coaches via tweets, people calling out bosses via tweets, calling out customers via tweets etc

Like just handle your **** privately..... I'll never understand this current "public spats/arguments" etc
Wasn't that an internal email that was publicly released by an employee? I get Musk is open in a lot of his conversations, but I wasn't under the impression this was one of them.
Probably? Yeah, if I wasn't clear - I was not just "blaimg" Musk here - anyone that does it...... I get some of it is because publicly one thing is said that counters what was said privately so there is this "rush/need" to publicly set the record straight but in general yes I don't understand when anyone does it

I live a very "mind my business"/private life (obviously there are some exceptions and how private are we really) but I'll never understand the overshare world.....
 
where twitter really shines i think is breaking news from actual recognized reporters and in sports recruiting it has become a big part of high school athletes communicating with and showing thier stuff to colleges what other areas is it strong in your brohans opinions take that to the bank
 
Agree to be "extremely hardcore" or get 3 months of severance. :lmao:
Seems fine to me. That's not the way I would phrase it, but if my goal was to get rid of the "bring your whole self to work" crowd, this is part of how I would implement that purge. You have to get these people to self-select their way to some other firm.
Me as well, if people want to work 60-80 hour weeks for him, be my guest.
 
One of the reasons people choose Twitter and stay over something like Mastodon is the user experience (as well as mass effect of all the content creators being there). If that degrades because product and UX take a backseat to engineering... Well, that's a problem.

I hope I'm not offending any engineers, but user experience is usually not top of mind.

I think in today's world, "Engineering" and "User Experience" blend. The best engineers are the ones that create the best user experience. Those are the companies that thrive.

One of the things I find interesting in the wide range of customer bases. Space X has a tight and unique "customer" base. Tesla is more broad but still focused. And Twitter is obviously way more broad. He's obviously crushed the first two with success. Twitter remains to be seen of course. But it's an interesting spectrum.
 
I think in today's world, "Engineering" and "User Experience" blend. The best engineers are the ones that create the best user experience. Those are the companies that thrive.
I used to think this until I got to a company that had a dedicated UX group. I'll take a dedicated UX person working in conjunction with an engineer all day every day over an engineer trying to do both.
 
Facebook is gonna just create their own Twitter like platform right? There is nothing inherently special about Twitter other than it’s user base. Facebook already has that.
 
You’re not necessarily wrong, but this flies pretty heavily in the face of Musk’s claim of Twitter as being some kind of bastion of free speech.
I think there’s two things here:

1. Like with most things, when people say free speech they almost always mean the speech they like or that doesn’t impact them. I am sure Musk meant in terms of speech about things not related to him or the company but free speech about society.

2. It’s easy to say something from the outside but once you step in, there’s often reasons why it’s done that way. In this case, true free speech would be chaos, bad for users, bad for advertisers and bad for Twitter’s bottom line.

3. I think we have an idea of the direction he was going with the free speech thing.
 
Agree to be "extremely hardcore" or get 3 months of severance. :lmao:
Seems fine to me. That's not the way I would phrase it, but if my goal was to get rid of the "bring your whole self to work" crowd, this is part of how I would implement that purge. You have to get these people to self-select their way to some other firm.
Me as well, if people want to work 60-80 hour weeks for him, be my guest.
Yep. I am curious how many people are going to sign up for that. Only the types that are most fanatical or lowest skilled probably would.
 
Facebook is gonna just create their own Twitter like platform right? There is nothing inherently special about Twitter other than it’s user base. Facebook already has that.
I've been trying to figure out why this hasn't happened for the last 5-6 years.
 
This also dovetails with the convo earlier about how many contractors tech firms employ. If you are a skilled technician, there are going to be tons of contracts open at these firms doing massive layoffs. Management does not swing the axe with precision and will necessarily cut too deeply in certain areas. So you take the three month severance and either sit at home OR pick up one of these contracts to double dip on. Maybe that contract turns into full time. I have seen this happen so many times.
 
I think in today's world, "Engineering" and "User Experience" blend. The best engineers are the ones that create the best user experience. Those are the companies that thrive.
I used to think this until I got to a company that had a dedicated UX group. I'll take a dedicated UX person working in conjunction with an engineer all day every day over an engineer trying to do both.
Yeah this...UX experience especially a UX App experience isn't something most engineers are especially good at and they really aren't good at it when it needs to be for the mass market. They are good when say you want to go from a scrolling experience to say TikTok's swiping experience, but the UX experience is vitally important. What's interesting to me at this stage is Elon gets that for a car (lets make it as cool as possible), but doesn't seem to get that (yet) here. I'll also say that bells and whistles works in a physical setting, but when you have limited real estate (the size of an iPhone screen) all the engineering bells and whistles can make the UX experience fraught (of course maybe Twitter was for the power user, but as someone just going for news, it didn't seem that way to me).
 
Facebook is gonna just create their own Twitter like platform right? There is nothing inherently special about Twitter other than it’s user base. Facebook already has that.
I've been trying to figure out why this hasn't happened for the last 5-6 years.
Because Twitter is a really poor advertising medium while Facebook wasn't. You wouldn't drive your customers from a money printing machine to something that isn't.
 
I used to think this until I got to a company that had a dedicated UX group. I'll take a dedicated UX person working in conjunction with an engineer all day every day over an engineer trying to do both.

Of course. That's what I mean by blending the two. The top companies (and I'd for sure call Twitter one) understand the value in UX and make it a focus for all their engineering. I've never worked at Twitter, but my expectation is they put a priority on executing this.
 
And I'm not sure it's worth parsing definitions.

The comment I responded to was:
One of the reasons people choose Twitter and stay over something like Mastodon is the user experience (as well as mass effect of all the content creators being there). If that degrades because product and UX take a backseat to engineering... Well, that's a problem.

I hope I'm not offending any engineers, but user experience is usually not top of mind.

And my point is I think the best companies fully understand User Experience drives everything. I think that's a big part of what made Twitter successful and I expect that will be what keeps it successful.
 
And now he’s rehired Ligma and Johnson saying firing them was a huge mistake.


Media falling for the prank was a wild one. https://nypost.com/2022/10/28/pranksters-posing-as-laid-off-twitter-employees-trick-media-outlets/

Every person under 30 instantly realized it was :lmao: when he said his name was Ligma.
I mean, I seems incredibly juvenile while also, in a way, mocking the folks he’s fired. It’s like he’s speed running all the ways not to be a good manager.
Exactly. The employees were punching up after Musk publicly denigrated their work after firing their co-workers. In some of the cases, they explained why he was wrong. In one case, Musk seemed to take the guy's idea (get rid of the microservices that clutter the load) and claimed it as his own.

He's punching down at people he fired.
I agree that Musk is behaving like an ***, but "punching up" and "punching down" aren't really things in a hierarchical organization. If you're a colonel and you decide to publicly clap back at your general, that isn't going to fly.

A strong leader will accept strong push-back in private and will probably be cool with people questioning him in public, but nobody is going to be good with open insubordination. Nor should they be.
You’re not necessarily wrong, but this flies pretty heavily in the face of Musk’s claim of Twitter as being some kind of bastion of free speech.
Ugh..No it doesn't. At all. And trying to say this is just wrong. If an employee posts pubicly on social media that he thinks Musk as an utter POS he should have every right to fire him. Free speech or no. remember, free speech says you can say what you want it doesn't mean it doesn't come with repercussions. Terrible
 
I used to think this until I got to a company that had a dedicated UX group. I'll take a dedicated UX person working in conjunction with an engineer all day every day over an engineer trying to do both.

Of course. That's what I mean by blending the two. The top companies (and I'd for sure call Twitter one) understand the value in UX and make it a focus for all their engineering. I've never worked at Twitter, but my expectation is they put a priority on executing this.
Sorry...I thought when you said "blending", you meant an engineer would be doing both. I want my engineers focused on code and my UX people focused on the customer. It's two completely separate work streams. The best engineers are the names you never hear and don't go anywhere near the UX outside of executing their code through the frameworks created by UX and architects.
 
Facebook is gonna just create their own Twitter like platform right? There is nothing inherently special about Twitter other than it’s user base. Facebook already has that.
I've been trying to figure out why this hasn't happened for the last 5-6 years.
Because Twitter is a really poor advertising medium while Facebook wasn't. You wouldn't drive your customers from a money printing machine to something that isn't.
I guess I don't view it as "either/or" rather "both/and"
 
It’s hard for me to fathom that the organization could still properly function after losing well over half its workforce. But I have no experience in this industry.
 
And now he’s rehired Ligma and Johnson saying firing them was a huge mistake.


Media falling for the prank was a wild one. https://nypost.com/2022/10/28/pranksters-posing-as-laid-off-twitter-employees-trick-media-outlets/

Every person under 30 instantly realized it was :lmao: when he said his name was Ligma.
I mean, I seems incredibly juvenile while also, in a way, mocking the folks he’s fired. It’s like he’s speed running all the ways not to be a good manager.
Exactly. The employees were punching up after Musk publicly denigrated their work after firing their co-workers. In some of the cases, they explained why he was wrong. In one case, Musk seemed to take the guy's idea (get rid of the microservices that clutter the load) and claimed it as his own.

He's punching down at people he fired.
I agree that Musk is behaving like an ***, but "punching up" and "punching down" aren't really things in a hierarchical organization. If you're a colonel and you decide to publicly clap back at your general, that isn't going to fly.

A strong leader will accept strong push-back in private and will probably be cool with people questioning him in public, but nobody is going to be good with open insubordination. Nor should they be.
You’re not necessarily wrong, but this flies pretty heavily in the face of Musk’s claim of Twitter as being some kind of bastion of free speech.
Ugh..No it doesn't. At all. And trying to say this is just wrong. If an employee posts pubicly on social media that he thinks Musk as an utter POS he should have every right to fire him. Free speech or no. remember, free speech says you can say what you want it doesn't mean it doesn't come with repercussions. Terrible
I don’t think that’s any different than before. The only change seems to be in who is defining the repercussions.
 
And I'm not sure it's worth parsing definitions.

The comment I responded to was:
One of the reasons people choose Twitter and stay over something like Mastodon is the user experience (as well as mass effect of all the content creators being there). If that degrades because product and UX take a backseat to engineering... Well, that's a problem.

I hope I'm not offending any engineers, but user experience is usually not top of mind.

And my point is I think the best companies fully understand User Experience drives everything. I think that's a big part of what made Twitter successful and I expect that will be what keeps it successful.
I was commenting specifically on the language in his letter. I know nothing about Twitter's structure, but my guess is they had teams of product and UX and engineering. Product likely drove innovation and priorities. It was product-driven development.

https://twitter.com/donie/status/1592859900941852674/photo/1


My read was the priority now is engineering. Sure, we'll have UX and product, but they no longer drive the product. It's engineering-driven.

I still don't agree with his premise that it's a software and servers company. To me, the community is what will make them successful.

I say that as someone who uses Twitter primarily to follow journalists. Mostly football beat writers.

I'd jump ship if I could easily find their content elsewhere. That what keeps me at Twitter. That's what keeps everyone at Twitter - the content.

I know Elon has plans to expand Twitter to something else, so maybe that's why engineering is leading. I'm just saying there are definitely minefields when moving to an engineering-driven model. One being the voice of the customer since engineers don't interact often with them. That usually has negative consequences... With the caveat being unless you have someone visionary that knows what the customers want but don't express.
 
Sorry...I thought when you said "blending", you meant an engineer would be doing both. I want my engineers focused on code and my UX people focused on the customer. It's two completely separate work streams. The best engineers are the names you never hear and don't go anywhere near the UX outside of executing their code through the frameworks created by UX and architects.

Thanks. Sorry I wasn't clear.

My guess is in all the mix of how everything is made, the final output product to the consumer will continue to be heavily UX focused. That's what the good companies do.

And for Twitter, there is clearly room to grow. Not having the ability edit was famously an issue. Things like that. Geting that right of course takes a mix of lots of different skill sets. But my expectation is they continue to focus on getting it right for the user. We'll see.
 
Sorry...I thought when you said "blending", you meant an engineer would be doing both. I want my engineers focused on code and my UX people focused on the customer. It's two completely separate work streams. The best engineers are the names you never hear and don't go anywhere near the UX outside of executing their code through the frameworks created by UX and architects.

Thanks. Sorry I wasn't clear.

My guess is in all the mix of how everything is made, the final output product to the consumer will continue to be heavily UX focused. That's what the good companies do.

And for Twitter, there is clearly room to grow. Not having the ability edit was famously an issue. Things like that. Geting that right of course takes a mix of lots of different skill sets. But my expectation is they continue to focus on getting it right for the user. We'll see.
You're probably right. I'm probably overreacting to his letter... But he's an engineer. Engineers think differently than product and UX folks about product. So "engineering-driven" company gave me pause.

My main point: engineering-driven companies are less customer focused than product driven companies. Which may work for Twitter because they already have a large user base. It's not a startup in search of a customer pain to solve.

The funny thing is the botched rollout of blue is probably an example of something that wasn't customer-focused. It solved a business need: generate revenue. But didn't solve a customer pain. It actually was a worse user experience because it was harder to tell if an account was a real entity.
 
Agree to be "extremely hardcore" or get 3 months of severance. :lmao:
Seems fine to me. That's not the way I would phrase it, but if my goal was to get rid of the "bring your whole self to work" crowd, this is part of how I would implement that purge. You have to get these people to self-select their way to some other firm.

I'm the last guy who should be running a company but it seems to me his message should probably have a carrot for the extremely hardcore, not just the stick for the quitters. If I'm committing to be extremely hardcore for Twitter I'd want to know what's in it for me? I'm most likely not the kind of guy Elon wants or needs at Twitter.

Despite the hiccups, I'm still really intrigued and fascinated with where he's going to take the company. So far, have not noticed any meaningful changes in the user experience.
 
Despite the hiccups, I'm still really intrigued and fascinated with where he's going to take the company. So far, have not noticed any meaningful changes in the user experience.

Agreed. Same with me. It's been the exact same (excellent) user experience for me. The only thing I've noticed is there seems to be 2 to 3x the interest in the platform now than before. Which Musk has to love.
 
And for Twitter, there is clearly room to grow. Not having the ability edit was famously an issue. Things like that. Geting that right of course takes a mix of lots of different skill sets. But my expectation is they continue to focus on getting it right for the user. We'll see.

Is adding an edit button “growing”? Seems like something Jack could have done relatively easliy, though I’m firmly in the “no edit button” camp.
 
Despite the hiccups, I'm still really intrigued and fascinated with where he's going to take the company. So far, have not noticed any meaningful changes in the user experience.

Agreed. Same with me. It's been the exact same (excellent) user experience for me. The only thing I've noticed is there seems to be 2 to 3x the interest in the platform now than before. Which Musk has to love.
Lots of things are different for me. I can see tweets and then when I click on them I get an error.

The trending stuff seems dated. As is the for you. Like, I'm still seeing stuff about how to vote and avoid misinformation? All that kind of recommendation type stuff seems broken in my Android app.


Also, slow to load user tweets. Meaning, if I click on a user, it takes much longer to load.

Which is funny, because that's all engineering stuff.
 
Lots of things are different for me. I can see tweets and then when I click on them I get an error.

The trending stuff seems dated. As is the for you. Like, I'm still seeing stuff about how to vote and avoid misinformation? All that kind of recommendation type stuff seems broken in my Android app.


Also, slow to load user tweets. Meaning, if I click on a user, it takes much longer to load.

Which is funny, because that's all engineering stuff.

Interesting as I haven't seen any of that. All working great for me.
 
Is adding an edit button “growing”? Seems like something Jack could have done relatively easliy, though I’m firmly in the “no edit button” camp.

For me, absolutely. Not having a basic edit button in 2022 was kind of a joke. It's more complicated than just an edit of course but I think for sure it's a positive development. At least for me.
 
Even more interesting that there are people participating in the discussion like me who have never even used Twitter. It’s sort of a fascinating story irrespective of the actual product.

Agreed. That's kind of what I was thinking when I said the interest seemed way up.
 
Sorry...I thought when you said "blending", you meant an engineer would be doing both. I want my engineers focused on code and my UX people focused on the customer. It's two completely separate work streams. The best engineers are the names you never hear and don't go anywhere near the UX outside of executing their code through the frameworks created by UX and architects.

Thanks. Sorry I wasn't clear.

My guess is in all the mix of how everything is made, the final output product to the consumer will continue to be heavily UX focused. That's what the good companies do.

And for Twitter, there is clearly room to grow. Not having the ability edit was famously an issue. Things like that. Geting that right of course takes a mix of lots of different skill sets. But my expectation is they continue to focus on getting it right for the user. We'll see.
You're probably right. I'm probably overreacting to his letter... But he's an engineer. Engineers think differently than product and UX folks about product. So "engineering-driven" company gave me pause.

My main point: engineering-driven companies are less customer focused than product driven companies. Which may work for Twitter because they already have a large user base. It's not a startup in search of a customer pain to solve.

The funny thing is the botched rollout of blue is probably an example of something that wasn't customer-focused. It solved a business need: generate revenue. But didn't solve a customer pain. It actually was a worse user experience because it was harder to tell if an account was a real entity.
If anyone wants to see what happens when engineers take control over UX sorts of things, look no further than Disney and their app fiasco they have. They cut the entire department of UX people and got rid of all the focus group stuff and now its in the hands of developers.
 
Gee what a shock. Figured forcing a bunch of highly skilled and valued employees to bend the knee to your archaic demands would actually work.
Beat me to it. Scarce, highly-skilled workers with a ton of options in an industry where most people know how to job hop -- what could go wrong with threatening them?

It would be a beautiful thing to see the Twitter peeps unionize.
 
Whoa
NEW: Twitter just alerted employees that effective immediately, all office buildings are temporarily closed and badge access is suspended. No details given as to why.

We're hearing this is because Elon Musk and his team are terrified employees are going to sabotage the company. Also, they're still trying to figure out which Twitter workers they need to cut access for.

Offices will reopen on November 21st. In the meantime: "Please continue to comply with company policy by refraining from discussing confidential company information on social media, with the press or elsewhere."
 
It’s interesting that a lot of guys in here are calling Musk archaic because he is trying to get people back into the office. And its understandable - we are a bunch of old farts with long careers and wives and families and all these responsibilities.

But I can tell you, I know a handful of recently graduated college kids who WANT some kind of office experience. That is where they meet people, actually learn their jobs, go out for beers with their colleagues….etc….

I know some kids who have turned down full work from home jobs because they want to meet people and be around like minded workers.

They are young and are just starting their lives. Don’t assume that concept is so archaic. And as these covid kids grow up who were isolated for two years, they are going to need that office experience. They are going to need to be around people.

Now, I know for some jobs working at home is much better for them, and Musk should be flexible of course. But I can see a shift BACK to the office environment for these young workers who need that kind of thing.
 
It’s interesting that a lot of guys in here are calling Musk archaic because he is trying to get people back into the office. And its understandable - we are a bunch of old farts with long careers and wives and families and all these responsibilities.

But I can tell you, I know a handful of recently graduated college kids who WANT some kind of office experience. That is where they meet people, actually learn their jobs, go out for beers with their colleagues….etc….

I know some kids who have turned down full work from home jobs because they want to meet people and be around like minded workers.

They are young and are just starting their lives. Don’t assume that concept is so archaic. And as these covid kids grow up who were isolated for two years, they are going to need that office experience. They are going to need to be around people.

Now, I know for some jobs working at home is much better for them, and Musk should be flexible of course. But I can see a shift BACK to the office environment for these young workers who need that kind of thing.

How dare you?

:lmao:
 
It’s interesting that a lot of guys in here are calling Musk archaic because he is trying to get people back into the office. And its understandable - we are a bunch of old farts with long careers and wives and families and all these responsibilities.

But I can tell you, I know a handful of recently graduated college kids who WANT some kind of office experience. That is where they meet people, actually learn their jobs, go out for beers with their colleagues….etc….

I know some kids who have turned down full work from home jobs because they want to meet people and be around like minded workers.

They are young and are just starting their lives. Don’t assume that concept is so archaic. And as these covid kids grow up who were isolated for two years, they are going to need that office experience. They are going to need to be around people.

Now, I know for some jobs working at home is much better for them, and Musk should be flexible of course. But I can see a shift BACK to the office environment for these young workers who need that kind of thing.
It’s not so much he is asking people to come back occasionally. It’s the demand that they have to, every single day, the next day after the email was sent, or they’re fired.

You’re missing quite a bit of the story there.
 
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