Sure, while technically true, this is also true for most universities. Further, Notre Dame's minimum standards are not particularly high. They publish this info readily on their website. Freshmen have to maintain a GPA of 1.7, and Sophomore and above have to maintain a 2.0 or better.
That are the minimum retention standards for the general student body. You don't do that then you get kicked out of the school.
The NCAA requires 2.3 from core classes to play. I can't say that ND has a set standard above that but they certainly would not be playing if they did not make the NCAA standard.
“There are standards, there are high expectations, and you’ve got to meet them. That’s not for everybody.” —
Brian Kelly
“There are rules you have to follow in an environment like Notre Dame. And you can’t cross those lines..” —Brian Kelly
In a Sports Illustrated article, Bryan Driskell wrote:
“During Kelly's tenure he constantly talked about how winning was so hard at Notre Dame, and how stumbling block after stumbling block kept his program from being successful... It was the academic standards that forced those decisions.”
“The caliber of player one must be to get a scholarship offer to play for Notre Dame is much higher than it has ever been.” —Sports Illustrated
According to Bleacher Report:
“For every success story you find on the gridiron at Notre Dame, you seem to find just as many surrounding the stars who wanted to play for Notre Dame but couldn’t get in.”
The NCAA 2.3 is for core classes only I believe.
Regardless, I don't understand why you're implying that would make that particular point better, instead of worse. Yes it is semantically true that ND holds their athletes to the same minimum standards of the rest of the student body, but if the rest of the student body's standards are well below the minimum standard required by the NCAA to play anyway, then that has no real effect. The NCAA's minimum standard will prevent the player from playing long before ND's minimum standards do, whether they're a ND player or an Alabama player.
As to Brian Kelly, again I don't doubt that ND tends towards the high end of academics, but it's worth noting that Kelly (in addition to being a whiner/excuse maker in general) is using a point of comparison of LSU, who is way over on the low end even relative to the other teams being compared here. LSU's team GPA is 2.8. You can compare that to the list above. It's likely that Kelly would be whining about the same thing if he were at Florida or Texas or a bunch of those other schools, who all generally seem to have much higher academic standards than LSU.
The Sports Illustrated quote only compares ND to themselves, not anyone else. It's talking about their standards relative to scholarship offers to play for Notre Dame. Yet
here is a list I found of the overlap of scholarship offers by school with the nation's top recruits (granted, from 2 years ago). ND is at 98%, up near the top, meaning they were making scholarship offers to all of those guys just as much as any of the other big schools were.
Again, I don't doubt that ND's academic standards are near or even at the top. And seemingly in pretty much every category, no less. It just seems like the amount is being exaggerated, and quite a few of the points meant to be big gotchas that prove how much harder it is seem to be very debunkable, some of them pretty openly.
It's very plausible and probably likely that ND does have stricter standards for initial admission than most of the other football schools, as that is all private so extremely difficult to compare empirically. Though they do certainly lower standards on initial admission relative to their regular student body (or else would not have such high overlap on scholarship offers to recruits with all of the other top schools who do the same).
One major difference is that ND does require new admissions to generally pass the admissions requirements of the admissions office, though with lowered requirements for athletes and also the allowal of coach intervention in the admissions process (IE coaches can advocate for the incoming student with the admissions board, who can make exceptions beyond even the lowered standards if they choose to).
Texas, Ohio State, Florida, etc usually have a completely separate admissions board specifically for athletes, which is much more lenient compared to ND's process.
However there is a complete other level to that with schools like Stanford, as the athletes there essentially have to apply as regular students through the regular admissions process without any exceptions or different standards, and no advocation from coaches. They basically have to be able to get in as a regular student all on their own first, which is just a completely other level.