People looking for reasons to get offended. Example: Gap pulled an ad that had a taller light skinned child resting her arm on a darker skinned kid, and some people complained, saying the tall kid was being racist by treating the shorter kid like furniture, or something like that. That wasn't racism, it was because the kid was short! They ran an ad last year with the skin colors of the kids reversed, and nobody said a thing.
There are terrible things going on in the world, people! Get offended by those things and put a stop to those, not an ad that suddenly made you clutch your pearls for no real reason!