Cooper's praise and lofty expectations for Lamb are certainly warranted, based on the rookie's exceptional career at Oklahoma. The 6-foot-2, 198-pound pass-catcher amassed 3,292 receiving yards on 173 receptions with 33 total touchdowns in his three seasons with the Sooners. As a big-play specialist, Lamb averaged 19.0 yards per catch at OU while exhibiting outstanding hands, ball skills, and run-after-catch ability. He flashes a little DeAndre Hopkins in his game as a 50-50-ball snatcher, but he's more dynamic and explosive with the rock in his hands. Lamb displays a combination of power and wiggle that makes him tough to take down in the open field, particularly when he catches the ball on slants and shallow crossers.
The rookie's expansive toolbox and dynamic skills make the Cowboys' receiving corps arguably the best unit in the game, with Cooper and Gallup coming off 1,100-yard seasons. Plus, Cooper and Lamb have the capacity to play outside or in the slot. That versatility could enable head coach Mike McCarthy to put either playmaker at the Z position (flanker) with the other lined up as the E (a.k.a. slot) receiver. This is a tactic that McCarthy frequently utilized in Green Bay to create and exploit mismatches with a talented set of pass catchers.
In Dallas, this strategy will be enhanced by the presence of Ezekiel Elliott in the backfield. The two-time NFL rushing champ will force opponents to utilize more "plus-one" fronts to contain the Cowboys' potent running game, and that will lead to more one-on-one coverage on the perimeter. With defensive coordinators unable to utilize brackets or double-teams to slow down Cooper (... or Gallup ... or Lamb), the Cowboys' aerial attack becomes extremely difficult to stop.
The Cowboys' 11 personnel package (one RB, one TE, three WRs) not only gives them three pass catchers with A-plus playmaking ability to exploit one-on-one matchups, but it should also encourage Dak Prescott to take more shots down the field. Cooper, Gallup and Lamb have the capacity to wrestle 50-50 balls from defenders along the boundary and each possesses enough speed to win on vertical routes against single coverage.
Considering Prescott's precision down the field (a dive into the Next Gen Stats suggests No. 4 was the NFL's best deep-ball passer last season), the trio could produce more big plays and fuel an offense that's even more dynamic and explosive in 2020. And this is the club that led the NFL in total yardage a season ago. Add Lamb to the mix, and America's Team could be downright scary this season.