If you mean that a pantyhose wearing braggart that rarely completed 50% of his passes or threw more TDs than INTs was a bigger figure in the press and that was an example of things to come. Then I agree completely, I can think of a handful of WRs that are more like Joe than Curtis.
Joe Namath is a star. Always was and always will be.He took an entire league and in one afternoon made it legit. AN ENTIRE LEAGUE. Against the mighty NFL. Talk to any of those old AFL guys and they'll tell you how important that one victory was.
It would be like Steve Young leading the USFL champions LA Express to a victory over the 49er's or Bears or Giants back in the day.
Throw on top of it, that he was the new anti-hero at a time in history when people in this country were looking for anti-hero's.
When you only use numbers to quantify a person's career, a person's life...you sometime miss the big picture.
Namath rocks...and to say he was a braggart (are you a braggart if you back up your mouth with your deeds?) or he was made by the press is just uninformed.